‘Pretty Little Liars’ and ‘Famous in Love’ score huge digital ratings
Stream it, stream it all
When we saw the success that Freeform had with “Beyond,” after choosing to launch all of the episodes online at once, we said it was the future of streaming for the network. It seems that we right, and Freeform is quickly becoming the most popular digital-destination for original content.
After the binge-worthy launch of “Beyond,” we expected “Famous in Love” to trounce the digital ratings, and it certainly has set a new standard for the network. The new Bella Thorne drama “Famous In Love” soared across key platforms this month, generating a network-record 4.8 million starts in its first five days and reaching an additional 5.5 million Total Viewers on linear TV. That’s a combined 10.3 million Total Views to date.
This impressively makes “Famous In Love” the strongest digital start ever for a series in the network’s history, and when combined with “Pretty Little Liars,” the week of 4/7/17 now ranks as Freeform’s best week on Owned digital platforms in almost 4 years– since week of August 26th.
According to the network, the first person to binge all ten episodes completed the season on April 19 at 3:29 a.m. EDT using the Freeform app on an iPad Air; while out of the people that have completed the binge, 11% watched it in one sitting, 39% watched it within a day and 72% watched it within 2 days. Moreover, an impressive 47% of “Famous In Love” viewers watching via the Freeform app/website were new to the network.
Based on Live + 3 day linear TV ratings, “Famous in Love” ranked as the network’s biggest series launch in over 15 months across Adults 18-34, Viewers 12-34, Women 18-34, Women 18-49, and Females 12-34; all since “Shadowhunters” back in January
Competitively, “Famous In Love” stood as Tuesday’s No. 2 scripted cable TV telecast in Females 12-34 and the No. 2 original scripted cable TV telecast in Women 18-34. The show was only beaten by “Pretty Little Liars,” which of course is also owned by Freeform.
In Live + 3 day versus Live + Same Day ratings, “Famous in Love” surged by double digits across target demographics including by +28% in Total Viewers (838,000 vs. 655,000), by +22% in Adults 18-49 (468,000 vs. 383,000) and by +21% in Women 18-49 (404,000 vs. 334,000).
Speaking of “Pretty Little Liars,” the final season launch of the show stood as Tuesday’s No. 1 TV telecast in Women 18-34, Viewers 12-34, and Females 12-34. The show was also the No. 1 cable TV telecast in Adults 18-34 and the No. 1 scripted cable TV telecast in Adults 18-49 and Women 18-49.
It’s also no surprise that the show was easily the No. 1 most socially engaging TV show of the day with 13.1 million Total Engagements across Facebook, Instagram, Tumblr and Twitter.
“Pretty Little Liars” equaled its summer 2016 average across key target demographics, including Total Viewers (2.0 million), Adults 18-49 (1.3 million/1.0 rating) and Viewers 12-34 (1.2 million/1.3 rating).
In Live + 3 day versus Live + Same Day ratings, “Pretty Little Liars” soared by double digits across key categories, including by +54% in Total Viewers (2.0 million vs. 1.3 million), by +54% in Adults 18-49 (1.3 million vs. 843,000) and by +39% in Viewers 12-34 (1.2 million vs. 865,000).