Like Cindy Crawford and Britney Spears before her, Kendall Jenner is lending her face and influence to Pepsi. The popular beverage company will be celebrating Life’s “Live For Now” moments in 2017, and has added a new short-film “Jump In” featuring the American Fashion Model and TV Personality.

In the announcement, Pepsi says these moments are “when we decide to let go, choose to act, follow our passion and nothing holds us back”. The short film “Jump In” depicts these moments and stars Kendall Jenner. The short-film captures the spirit and actions of those people that jump into every moment. The company described the film stating, “It features multiple lives, stories and emotional connections that show passion, joy, unbound and uninhibited moments. No matter the occasion, big or small, these are the moments that make us feel alive.”

Kendall Jenner talked about these “Moments” saying, “I am thrilled to join the legendary roster of icons who have represented their generations and worked with Pepsi. To me, Pepsi is more than just a beverage- it registers as a pop culture icon & a lifestyle that shares a voice with the generation of today. The spirit of Pepsi- living in the ‘now’ moment- is one that I believe in. I make a conscious effort in my everyday life and travels to enjoy every experience of today.”

Skip Marley added, “Standing together and being unified in the moment is a powerful experience. This song ‘Lions’ that Pepsi selected for the ‘Moments’ ad should remind our generation to look at the way you are living and find strength and calm in each moment.”

Kendall is the latest in an impactful line-up of global icons to work with Pepsi and she exemplifies owning “Live For Now” moments. The commercial features music from a voice of today’s generation, the artist behind “Lions”- Skip Marley (Island Records).