Karlie Kloss launches limited-edition Express collection
Who's the Kloss?
Express announced the company’s launch of an exclusive, limited-edition collection designed by Express Brand Ambassador and Creative Consultant Karlie Kloss and the Express design team. Karlie Kloss and Express are set to reveal the collection at a live fashion show featuring innovators, game changers, and go-getters as runway models on March 30, in Karlie Kloss’ hometown of St. Louis, Missouri. The event will also feature live DJ sets by Hannah Bronfman and a special musical performance by Charli XCX.
The Karlie Kloss x Express Collection is set to focus on the essentials of a wardrobe, with prices ranging from $29 through $168. The collection is comprised of 17 styles that create more than 100 looks ranging from Karlie’s iconic tees and blazers, to maxi dresses and embellished bombers. The company describes the line stating, “The looks reflect the vibrant optimism of Karlie and how her collection – as her dress code – showcases the must-have fashion pieces for a busy lifestyle.”
Karlie Kloss and Express selected the inspiring individuals who will appear in the runway show via a contest where applicants uploaded videos to Instagram, explaining how they live their best life and empower others to do the same. The collection and runway show tie to the retailers’ ongoing mission to inspire customers to celebrate and express their best life through fashion.
“This collection is made for everyday women—the strong, dynamic, on-the-go achievers among us,” said Karlie Kloss. “It was amazing to have Express so closely aligned in this vision to design a collection that has a fashionable staple for any occasion. I am excited for us to launch with a runway show back in my hometown of St. Louis, featuring women who live their best lives and know going after your dreams is always in style.”
“Karlie Kloss’ style reflects a life lived without limits. As a model, student, entrepreneur and philanthropist, she’s always in demand, has to be ready for anything, and is making a real difference,” said David Kornberg, Express president and CEO. “This exclusive capsule collection, built by Karlie and the Express design team, offers stylish wardrobe essentials every woman needs.”
The Karlie Kloss x Express Collection will range from $24.90 – $168.00 and will be available online at express.com the evening of March 30 following the runway show and in-stores on March 31. Customers can tune in to view the live runway show on March 30 at 8 pm ET / 7 pm CT on Facebook.com/Express and express.com.