Bella Thorne joins Buxom in a new campaign

Red hot

Bella Thorne’s new series “Famous in Love” is just around the corner, and Thorne fans will find the popular star in new ads for Buxom. Thorne will lead the #BandofBabes campaign, a multi-tiered influencer strategy led by actress Bella Thorne, who’s known at the brand as “queen babe.” In her role, Bella will appear in the brand’s digital campaigns, social media and will also be developing social content.

“At Buxom we’re big, we’re bold, we’re sexy and like Bella we don’t shy from self expression, there’s nothing subtle about us,” stated Serena Giovi, Senior Vice President, Global Buxom at Shiseido Americas Corporation. “Bella is a social superstar and total style chameleon like all of us Buxom babes, she’ll be sharing her best Buxom looks directly with fans – it’s the perfect partnership.”

“I live my life in full color and being a Buxom babe is a true expression of who I am,” commented Bella Thorne. “I love to do it big and that attracted me to the brand, we are going to have so much fun together.”

With more than 31 million combined social followers, Bella is known for her vivacious and relatable personality and deep connection with her fans. Bella is currently working on a number of projects set to release in 2017 and can next be seen in Freeform’s “Famous in Love” on April 18th.

“It’s time for Buxom to pump up the volume and be bigger, bolder and sexier than ever,” commented Jill Scalamandre, President, Shiseido Global Makeup Center of Excellence. “We are looking to build a socially-driven brand with this generation’s band of babes and talk directly to our fans.”

The #BandofBabes campaign features the brand’s cult favorite plumping products, like Full-On Lip Polish and Lash Mascara, as well as the new PlumpLine Lip Liner that launched last month.

The campaign shows an energetic squad of girls, fronted by Thorne, ready for a fun night out. The products are used to bring out the babe in each girl, creating the “feminine sexy” vibe. The company stated, “Buxom invites you to unleash your inner vixen with fearlessly vivid color and products that stimulate the senses. Go on…indulge your boldly sexy side and don’t forget, a little mischief goes a long way.”