If you are headed to SXSW this year, be on the lookout for Kyle MacLachlan, the popular actor will be attending this year’s festival to promote the relaunch of “Twin Peaks” on Showtime. The network will have several key-locations at the event that Twin Peaks fan will want to visit. The ‘Twin Peaks’ festivities will be available March 16 and March 17.

Showtime will offer an immersive experience at The Showtime House at Clive Bar on Rainey Street in Austin, Texas. Golden Globe winner and Emmy Award-nominated “Twin Peaks” star Kyle MacLachlan will make a special appearance on Thursday night at The Showtime House. Showtime will also host a special two-day musical lineup with afternoon and evening sessions, featuring music inspired by the show. Performers will include Neko Case, Real Estate, M. Ward, Agnes Obel, Holly Macve, Julie Byrne, Alex Cameron, Aldous Harding, Alexandra Savior, Cameron Avery and Annie Hart (of Au Revoir Simone), Tim Darcy, L.A. Salami and Let’s Eat Grandma.

SXSW badge holders will be transported into an immersive “Twin Peaks” experience at The Showtime House, with themed cocktails, premium merchandise and a photo booth at the “Twin Peaks” lodge. Adjacent to Clive Bar on Rainey Street, the network is giving fans the opportunity to stop by the Double R Diner pop-up shop, offering a limited quantity of local Austin treats including free High Brew Coffee and Tiny Pies cherry pie.

The Double R Diner will open its doors at noon on Thursday, March 16. Additionally, Voodoo Doughnut is creating a limited collection of TWIN PEAKS-inspired doughnuts. The complimentary creations will be distributed each day at the Voodoo Doughnut shop on 6th Street from 10 a.m. to 12 noon and 6 p.m. to 8 p.m., as well as the Double R Diner from 12 noon to 1 p.m.

Of course all of this is to promote the show, which we can all enjoy. The new limited event series will debut with a two-part premiere on Sunday, May 21 at 9 p.m. ET/PT on air, on demand and over the internet. Immediately following the premiere, SHOWTIME subscribers will have access to the third and fourth parts, exclusively across the SHOWTIME streaming service, SHOWTIME ANYTIME and SHOWTIME ON DEMAND. In its second week, TWIN PEAKS will air the third and fourth parts back-to-back on SHOWTIME on May 28, starting at 9 p.m. ET/PT, followed by single parts in subsequent weeks.

Directed entirely by David Lynch, the new SHOWTIME 18-part limited event series picks up 25 years after the inhabitants of a quaint northwestern town were stunned when their homecoming queen Laura Palmer was shockingly murdered. TWIN PEAKS is written and executive produced by series creators David Lynch and Mark Frost, and is executive produced by Sabrina S. Sutherland.