Grammys reach 26M viewers, as online streaming continues to grow
Grammys saw a moderate increase this year
CBS aired the 59th Annual Grammy Awards this weekend, and while there were plenty of technical issues, the event still managed to post positive ratings compared to last year. As many expected, online streaming of the event saw the most significant increase over last year, with CBS digital platforms reaching record traffic for the event. If you missed a few of the awards, you can find the full list of winners by category.
According to the network “The 59th Annual Grammy Awards” reached 26.05M viewers on Sunday, that is the largest audience delivered since 2014. The event also posted year-to-year growth in key demos, including Adults 18-49 and Adults 18-34, according to Nielsen timezone adjusted fast affiliate ratings for Sunday, February 12.
While not a monumental growth, the special event’s 26M viewers is an increase of 4% over last year’s viewership, which clocked in at 24.93M overall. The demos, which still managed to net a positive gain, were less impressive. Among key demographics, the awards broadcast was up +1% in adults 18-49 (7.8 from 7.7), +3% in adults 18-34 (6.6 from 6.4) and even in adults 25-54 (9.0).
While the live broadcast only saw a moderate increase, CBS All Access, the CBS Television Network’s digital subscription video-on-demand live streaming service, broke a new record for daily sign-ups. The streaming service even managed to beat last year’s Grammy Awards.
In addition, traffic across CBS’s digital platforms also hit a new Grammy Day record with total time spent up +94% over last year’s Grammy broadcast. The 59th Annual Grammy Awards was the most social awards program on TV this season, according to Nielsen Social. CBS All Access’s live stream of the Grammy Awards telecast was available in markets across the U.S. online at CBS.com; on iOS, Android and Windows 10 mobile phones and tablets. You could also stream the event on connected devices like Apple TV, Roku Players and Roku TV, Chromecast, Android TV, Xbox 360, Amazon Fire TV and Fire TV Stick.
Adele, Beyonce and Chance the Rapper were the big winners this year, with Adele taking home the most awards from the night.