Oxygen is rebranding to focus on ‘true cime’ series
Your new one-stop shop for crimes and mystery
Oxygen Media has revealed plans to refocus the network’s programming, hoping to become “a crime destination network for women,” this according to the announcement today by Frances Berwick, President, Lifestyle Networks, NBCUniversal Cable Entertainment.
Oxygen recently grew its “Crime Time” weekend block to four days a week (Friday – Monday), and will continue to ramp up its programming efforts starting with the new series “Three Days to Live,” premiering Sunday, March 5, and announces greenlights for “Cold Justice,” from Executive Producer Dick Wolf, and “The Jury Speaks,” both premiering in 2017. In addition, a new podcast, “Martinis & Murder,” is available immediately. Oxygen will stay true to its core female viewers with a full-time crime slate in place this summer.
“The recent expansion of our ‘Crime Time’ weekend block has enjoyed double-digit gains and has really resonated with our female audience,” said Berwick, “Oxygen has always played in this space with the highly successful original series ‘Snapped,’ one of the longest running crime series on television now approaching its 20th season. With a lot of high quality projects in development, we believe our current fans, as well as all arm chair detectives, have good reason to be excited.”
Since the start of the weekend “Crime Time” block, Oxygen is up 22% in women 25-54 and up 42% in total viewers (2016 vs. 4Q 2015) behind the success of “Snapped” and the network’s original programming slate.
Overall, the demand for true crime content among women 25-54 is up double-digits (+10%) the past two years. Also in 2016, with 4.6 Million full episode TV Everywhere starts, Oxygen Digital (Oxygen.com and Oxygen Now app) had its best year ever, up +117% versus the same time period last year. In addition, 2016 was Oxygen Digital’s best year ever for visits and unique visitors (up +95% and +70% respectively from 2015).
The new series, called “Three Days to Live,” is set to premiere on Sunday, March 5 at 9PM ET/PT. The network describes the series stating, “It’s a story that dominates the headlines all too often – every hour a woman is taken, and the chances of finding her alive diminish greatly if she is not found within 72 hours of her disappearance.” The network goes on to say, ““Three Days to Live” delves into the crucial days immediately following a harrowing abduction with vivid, visceral recreations and compelling first-hand interviews from authorities and loved ones.” News correspondent, SuChin Pak, narrates the series, taking viewers through the twists and turns of each tormenting case.
The other series is called “Cold Justice,” and comes from Executive Producer Dick Wolf. The real life crime series that follows former prosecutor Kelly Siegler and her team of detectives as they dig into small town murder cases that have lingered for years without answers or closure. Together with local law enforcement from across the country, the Cold Justice team has helped bring about an astounding 16 indictments, 28 arrests, 6 confessions, 8 guilty pleas, and 10 convictions.
“The Jury Speaks” is also set to begin in 2017 and is a self-contained, true-crime series that reexamines some of the most high-profile and controversial cases through the eyes of the original jury. These ordinary citizens were catapulted into the limelight.