Nintendo Switch stars in company’s first Super Bowl ad
Nintendo Switches things up
Nintendo will run an ad during the Super Bowl this year, a first for the long-running company. The 30-second spot, which along with an extended 90-second version can be viewed below, features the new Nintendo Switch console and “The Legend of Zelda: Breath of the Wild” game. Nintendo has stated that both will launch on March 3, 2017. The ad also features a new song by Imagine Dragons called “Believer” that premiered worldwide Jan. 31.
The star of the ad, which is scheduled to run during the game’s fourth quarter on Feb. 5, is Nintendo Switch. The console allows players to play at home like they would on a traditional console, but also take the handset wherever they go to continue their gaming.
As we stated earlier, the ad also shows off “The Legend of Zelda: Breath of the Wild,” the newest installment to the fan-favorite franchise.
“The most anticipated video game system and video game of the year will be seen on the biggest stage of the year,” said Nicolas Chavez, Nintendo of America’s Vice President of Marketing. “Nintendo Switch will change how, when and where people play games. It’s only fitting that we’re changing how, when and where we advertise those games.”
The soundtrack to Nintendo’s ad, “Believer” by Imagine Dragons, is available now on iTunes, Apple Music, Google Play, Amazon mp3 and Spotify, and is part of an upcoming new album from the band. This is not the first collaboration between Nintendo and Imagine Dragons, whose members are longtime fans of the video game company and The Legend of Zelda franchise. At The Game Awards in 2014, the band closed the show by performing a medley of music from The Legend of Zelda: Majora’s Mask with veteran Nintendo composer Koji Kondo.
The extended cut of the ad demonstrates the versatility of Nintendo Switch by showcasing the system in a variety of locations where home video games are not traditionally played, from a classroom to a kitchen to a laundromat. It also shows a number of upcoming single- and multiplayer games for the system, and how Nintendo Switch introduces fun new ways to play. You can watch the extended ad below, or on the official Nintendo YouTube channel.
The names and launch timing of Nintendo Switch games featured in the extended cut include The Legend of Zelda: Breath of the Wild (March 3), 1-2-Switch (March 3), Mario Kart 8 Deluxe (April), ARMS (spring), Splatoon 2 (summer), Just Dance 2017 from Ubisoft (March 3) and Ultra Street Fighter II: The Final Challengers from Capcom (launch timing TBD). Nintendo Switch will be available at a suggested retail price of $299.99.