Music fans across the globe will be able to see their favorite stars walk the red-carpet on Twitter this year, thanks a new deal that will bring three popular award-shows to the platform.
A new partnership between dick clark productions (dcp) and Twitter was announced today, one that will bring livestreaming of upcoming award show red-carpets exclusively to Twitter. The programming, produced by dick clark productions and dcp partners, will be available globally for logged-in and logged-out audiences on Twitter and connected devices.
The programming will kick off with the official two-hour red carpet pre-show for the 52nd Academy of Country Music Awards on April 2nd, produced by the Academy of Country Music and dcp.
Subsequent red carpet pre-shows will be exclusively live streamed for the Billboard Music Awards on May 21st and the American Music Awards in November. Twitter will also live stream the 7th Annual Streamy Awards in partnership with dcp and Tubefilter, which will air in the fall of 2017.
The red carpet pre-shows will feature exclusive interviews with talent, and will integrate Twitter fan and celebrity show-related conversations into the live programs. Questions sourced from Twitter will also enable fans to participate in each red carpet special. Further details on each program will be made available as they approach.
“Twitter is where conversations about award shows happen live,” said Anthony Noto, COO at Twitter. “After a successful collaboration with the Hollywood Foreign Press Association and dick clark productions on our exclusive Golden Globes red carpet show, we’re excited to partner again with dcp to bring more live programming to Twitter.”
“We are thrilled with the success of the Golden Globes red carpet pre-show and look forward to working with Twitter on additional shows,” said Mike Mahan, President, dick clark productions. “By offering a unique online viewing opportunity, we are able to expand the audience experience and generate deeper, more compelling conversation.”
The live streams will include advertising packages with TV style commercial ad spots. Sales packages will also include the opportunities for advertisers and sponsors to promote original clips produced by dick clark productions.
The Hollywood Foreign Press Association, dick clark productions and Twitter previously partnered for an exclusive live official pre-show to the Golden Globe Awards, which garnered 2.7 million unique viewers.