Sony Corporation showcased the company’s new lineup of products slated for a 2017 release at CES 2017 this week. The company held its press-conference held on Wednesday, January 4, with Sony Corporation President and CEO Kazuo Hirai taking the stage to introduce the new devices.

Sony began the event with the new A1E series, Sony’s first ever line of 4K BRAVIA OLED TVs. The new A1E series of BRAVIA OLED offers Sony’s 4K HDR processor, the X1 Extreme, which is featured in Sony’s flagship Z9D series. The X1 Extreme is designed to optimize self-emitting OLED panels, producing deep blacks and brights to reflect a more natural image. The A1E series is also equipped with Sony’s unique Acoustic Surface technology, which vibrates the display and enables sound to be output directly from the TV screen. Sony states that ny eliminating the speakers ordinarily placed around the periphery of the screen, “this series achieves a speaker-less and stand-less form factor.”

Also announced was the BRAVIA X93E series of 4K HDR TV, equipped with Sony’s Slim Backlight Drive+(plus) technology. The 4K HDR processor X1 Extreme features HDR remaster for upscaling standard dynamic range (SDR) content to near 4K HDR quality, as well as a host of other technologies for boosting picture quality for a wide range of content. Sony also debuted the new UBP-X800 4K Ultra HD Blu-ray, along with its high quality 4K HDR visuals. The player supports Hi-Res technology and is capable of playing detailed, nuanced audio that is true to the originally recorded sound.

These devices are designed to work flawlessly with Sony’s new flagship sound bar, the HT-ST5000. This soundbar supports not only Hi-Res, but also the Dolby Atmos next-generation 3D surround sound format. The new sound bar also features the unique wave-front control technology of Sony’s S-Force PRO Front Surround. The new STR-DN1080 multi-channel integrated amplifier is compatible with DTS:X, in addition to Hi-Res and Dolby Atmos. The amplifier is equipped with other technologies as well, including Speaker Relocation, and Phantom Sound Back.

Sony’s wi-fi options include new a new Android TV, which are Sony 4K HDR TVs that are compatible with Google Home and Google Assistant. With a simple voice command, you can easily stream music through connected audio devices across multiple rooms, or access YouTube TM and music services on your TV. Sony also debuted the new α6500 flagship APS-C sensor mirrorless camera, capable of continuous shooting at up to 11 fps and equipped with 5-axis optical image stabilization and touchscreen AF control. The company also detailed the new RX100 V premium compact camera, which is capable of continuous shooting at up to 24 fps and super slow motion recording. Sony also took a moment to promote the PlayStation VR, the company’s new virtual reality (VR) system for the PS4. The company had “Gran Turismo Sport” and “Farpoint” on-hand to show off the new tech.

The company also detailed the new EXTRA BASS headphones series. The line will add four new models this year, including the MDR-XB950N1 wireless noise cancelling headphones, the MDR-XB950B1 wireless, the MDR-XB550AP which comes in a wide variety of colors, and the MDR-XB510AS water-resistant, in-ear sports headphones. The MDR-XB950N1 and MDR-XB950B1 wireless headphones will offer enhanced bass response, and the MDR-XB950N1 adds noise cancelling technology. Both options support Bluetooth audio streaming and simplified connectivity with Near Field Communications (NFC) technology.

The MDR-XB950N1 and MDR-XB950B1 can be controlled with an app, which allow you to adjust to different locals for the best sound. The areas are Arena, Club, Concert Hall, and Outdoor Stage. It is also possible to adjust the bass levels to suit your personal preference. For the MDR-XB950N1, this app can turn the noise cancelling settings on or off.

The MDR-XB950N1 headphones are easy to fold and come with a handy carrying pouch and the built-in rechargeable battery provides up to 22 hours of continuous, wireless music playback for the noise cancelling XB950N1. The XB950B1 provides up to 18 hours on a full charge. When your battery does run low, passive mode allows for continued listening with the supplied cable. With both the MDR-XB950N1 and MDR-XB950B1 users can enjoy the convenience of hands-free calling thanks to the integrated microphone and Bluetooth profile connectivity. Once your phone is paired, simply press the phone button on the earpiece to accept incoming calls then press again to terminate the call. Music playback will automatically resume once the call is completed.

The MDR-XB550AP wired headphones feature a premium metal headband and their specially designed ear cups work in conjunction with the drivers to deliver powerful, deep and punchy enhanced bass response. The 30 mm driver units deliver balanced sound with exceptional low-end, with 5 – 22,000 Hz frequency response. The MDR-XB550AP will be available in five fun colors: black, red, blue, green, and white.

The in-line remote with microphone allows for simple control: call answer/end, and audio track play/pause functionality, and the durable, finely-grooved serrated cable reduces tangling. A Smart Key App (available at Google Play) lets you customize the control of the in-line remote via your smartphone

The specially designed MDR-XB510AS in-ear sports headphones work in conjunction with the drivers to deliver powerful, enhanced bass response. The fit was designed for active users and offer an IPX5/7 water-proof design.

The MDR-XB950N1, MDR-XB950B1, MDR-XB550AP, and MDR-XB510AS EXTRA BASS series headphones will be available Spring 2017. Pricing, pre-order dates, and dealers to be announced at a later date.