This week Dolby Laboratories, Lionsgate, Universal Pictures Home Entertainment, and Warner Bros. Home Entertainment officially announced plans to release content mastered in Dolby Vision for Ultra HD Blu-ray. The new Blu-ray tech will provide customers with Dolby Vision capable systems, a wider-array of content to enjoy.

Dolby said in a statement, “Leveraging the high-dynamic-range (HDR) innovation that powers Dolby’s most advanced cinemas around the world, Dolby Vision transforms the TV experience in the home by delivering greater brightness and contrast, as well as a fuller palette of rich colors. Dolby’s deep expertise in bringing advanced technologies from the cinema to the home has led to distinct features that enable Dolby Vision to deliver extraordinary viewing experiences to home consumers.”

“Commitment from Lionsgate, Universal Pictures Home Entertainment, and Warner Bros. Home Entertainment for Dolby Vision Ultra HD Blu-ray content is a major milestone for expanded choice and accessibility for consumers,” said Curt Behlmer, Senior Vice President, Content Solutions and Industry Relations, Dolby Laboratories. “With Ultra HD Blu-ray, we are able to scale faster to meet the growing demand for Dolby Vision content globally.”

“Lionsgate is committed to being at the forefront of cutting edge technology for expanding the choices and enriching the experience of our home entertainment consumers,” said Ron Schwartz, President, Lionsgate Home Entertainment “We’re pleased to partner with our friends at Dolby to bring Dolby Vision Ultra HD Blu-Ray to our consumers, delivering state-of-the-art images across a broad range of platforms.”

“The Ultra HD Blu-ray format is poised to experience an exciting proliferation of cross-industry support in 2017,” said Eddie Cunningham, President, Universal Pictures Home Entertainment. “Combining an impactful selection of Universal films with the spectacular dynamic range of Dolby Vision creates the best possible proposition for consumers with Dolby Vision-capable TVs.”

“With the largest library of 4K Ultra HD films with Dolby Vision available digitally, consumers will now be able to own their favorite Warner Bros. titles on Ultra HD Blu-ray with the spectacular dynamic range of Dolby Vision,” said Ron Sanders, President, Warner Bros. Worldwide Home Entertainment Distribution.