Amazon shares data on our 2016 gift choices
So many boxes, so many gifts
Amazon shared a few details from the company’s most successful shopping season, sharing sales-figures and data on the company’s most popular devices and gifts.
This year the Echo Dot, Fire TV Stick, Fire tablet and Amazon Echo were on the best-sellers list at Amazon this year, but there are tons of categories to consider when compiling a popularity list. According to the company, customers purchased and gifted a record-setting number of devices from the Amazon Echo family, with sales up over 9x compared to last year’s holiday season.
“Echo and Echo Dot were the best-selling products across Amazon this year, and we’re thrilled that millions of new customers will be introduced to Alexa as a result. Despite our best efforts and ramped-up production, we still had trouble keeping them in stock. From turning on Christmas lights and playing holiday music to shopping for gifts and asking for help with cookie recipes, Alexa continues to get smarter every day,” said Jeff Wilke, CEO Worldwide Consumer, Amazon.
Wilke added, “We couldn’t have made this holiday season possible for customers without the dedication and hard work of our customer service, transportation, and fulfillment associates along with our carrier partners – it’s amazing to see the teams come together to serve customers during the holidays. On behalf of Amazonians all around the world, we wish everyone happy holidays and the very best for the coming year.”
If you served up holiday cocktails this year, odds are Alexa was there to help. The voice-assistant helped mix hundreds of thousands of cocktails this holiday season, according to the data released by Amazon today, with Tom Collins and Manhattans being the most requested drinks. The most popular recipes this year included Chocolate chip and sugar cookies, and for holiday viewing, movie-fans chose Home Alone and Elf more than any other holiday title. Cities like Seattle, New York and Chicago asked “Alexa, play holiday music” more than any other city in the U.S., helping to spread holiday cheer in more homes than ever before. If you enjoy Christmas music, you’ll be happy to learn that customers listening to holiday music on Amazon Music more than tripled this year, when compared to 2015. The most streamed holiday song on Amazon Music was It’s the Most Wonderful Time of the Year by Andy Williams, while Michael Bublé – Christmas was the most played holiday album on Amazon Music this season.
Over the holidays Amazon shipped more than one billion items worldwide with Prime and Fulfillment by Amazon this holiday season. Amazon also confirmed that more people around the world tried Prime this holiday season than any previous year. As you can imagine, December 23 was the biggest day ever for Prime Now deliveries worldwide and members ordered 3x more items compared to last year with one and two hour delivery worldwide.
Echo Dot, Amazon Echo, Fire TV Stick and Oreo Cookies were some of the most popular items ordered that day in the U.S.
For the holidays in general, the most streamed Amazon Original Series over the holidays was Goliath, while the most streamed Amazon Original Movie was Love & Friendship. The most watched TV series (non-Amazon Original) streaming on Prime Video this holiday was The Night Manager. The most watched movie (non-Amazon Original) streaming on Prime Video this holiday was Eye in the Sky.
The top foodie book Kindle customers are reading this holiday season is Anthony Bourdain’s Kitchen Confidential, currently available in Kindle Unlimited. The top non-fiction book downloaded in Prime Reading in 2016 was The 5 Love Languages: The Secret to Love that Lasts by Gary Chapman.
In 2016, more than 3 million readers took the Goodreads Challenge and read a collective 38.1 million books this year. The highest rated audiobook of 2016 on Audible is Born a Crime: Stories from a South African Childhood by Trevor Noah, host of The Daily Show, and narrated by the author. The bestselling audiobook of the year on Audible was The Girl on the Train by Paula Hawkins, narrated by Claire Corbett, Louise Brealey, and India Fisher.
Holiday Fun Facts:
Amazon.com customers purchased enough Hamilton: the Revolution collectible books and Hamilton albums to give every patron at the Richard Rodgers Theatre in New York City a copy for 96 consecutive shows. Amazon.com customers also purchased enough 4K TVs to reach the peak of Mount Everest more than 9 times.
Cyber Monday was also a hit for the company, Amazon saw a 200 percent increase in sales versus Cyber Monday 2015. Major hits this holiday include the game Pokémon Sun and Moon, the Harry Potter: Complete 8-Film Collection, Hasbro Connect 4 Games, Sphero Star Wars BB-8 App-Controlled Robots, and the Razor Jett Heel Wheels. Other hits include The Secret Life of Pets, and Amazon sold over 2.5 million watches. Amazon.com customers purchased 10,451 carats of diamonds, which is equal to 6.5 Russian Kokoshnik Tiaras, one of the Queen of England’s most famous tiaras.
The Panasonic ErgoFit In-Ear Earbud Headphones, and the Sonos PLAY:1 Compact Wireless Smart Speaker for Streaming Music topped the audio-accessory charts this holiday.
Over in the Baby department, the Baby Einstein Take Along Tunes Musical Toy topped the charts, along with Nuby Octopus Hoopla Bathtime Fun Toys (Purple), and the Baby Banana Infant Training Toothbrush and Teether (Yellow). If you were shopping in Beauty & Grooming, then you may have helped the Philips Sonicare Essence Sonic Electric Rechargeable Toothbrush (White) take the top-spot, other hits include the Philips Norelco Multigroom Series 3100 with 5 attachments, and the Oral-B Pro 1000 Power Rechargeable Electric Toothbrush Powered by Braun.
Diary of a Wimpy Kid # 11: Double Down, Fantastic Beasts and Where to Find Them: The Original Screenplay, and First 100 Words took the top-spot in books this holiday season. The most popular Camera was the Fujifilm Instax Mini 8 Instant Film Camera, and the AmazonBasics 60-Inch Lightweight Tripod with Bag, and the GoPro HERO5 also ranked among the highest bought in that category.
Over in the Kitchen section, customers bought the RTIC 30 oz. Tumbler, the Instant Pot 7-in-1 Multi-Functional Pressure Cooker (6 quart), and the Keurig K55 Single Serve Coffer Maker. The Luxury Beauty section saw the biggest sales on the stila Stay All Day Waterproof Liquid Eye Liner, L’Occitane Shea Butter Hand Cream, and the BaBylissPRO Ceramix Xtreme Dryer.
PC lovers bought a lot of the SanDisk Ultra 32GB microSDHC UHS-I Card with Adapter, the Seagate Expansion 1TB Portable External Hard Drive USB 3.0, and the AmazonBasics Mini DisplayPort (Thunderbolt) to HDMI Adapter.
For everyone that loves their pets, the most popular options included the KONG Cozie Marvin the Moose Dog Toy Medium Dog Toy (Brown), and GREENIES PILL POCKETS Soft Dog Treats.