Culture

Amazon’s most popular last-minute gift is still the gift-card

There's still time, and they always like it

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Luckily for all of us in the gift-giving world, gift-cards have become a welcomed gift in our society. They were once considered a tad cliché, and while it’s true that they don’t have quite the same personal touch as a monogrammed sweater, they are always the right-size and are never just thrown in the back of closets.

Online shopping is still well on its way to dominating the retail market, and with more brands, styles and retailers vying for our attention, there are more gifts than ever to choose from this year. Everyone wants to give a gift that is either beautiful, useful, personal, or somehow all three, and Amazon wants to help you out. This year Amazon Gift Cards are being offered in more than 270 designs, and they even have new holiday packaging. Gone are the days of a simple card within a card, these options even include shiny tins to wrap, some with a foil-accented gift tag. Others options have a slide-open “reveal” with jingle bells, and there is a Prime exclusive, limited-edition teddy bear that you can even use to accentuate your gift. You wouldn’t be alone in sending a gift-card this year, Amazon’s Gift Cards are a top-selling item during the holidays, and Amazon expects more customers than ever to purchase and redeem Amazon Gift Cards this holiday season.

There are a few benefits to consider, unlike other retailers, Amazon Gift Cards do not expire and can be redeemed on hundreds of millions of items on Amazon.com. One great feature is that gift-cards can be used on both physical and digital products.

“What’s more thoughtful than giving someone the opportunity to choose precisely the gift they want,” said Max Bardon, Vice President at Amazon. “There’s something for everyone on Amazon.com, and with delivery available right up until the last minute – including email or text message delivery on Christmas morning, Amazon Gift Cards are sure to spread joy and excitement this holiday season.”

The gift-cards can be purchased on Amazon.com in any dollar amount, as long as you like the dollar amounts between $25-$2,000. You can buy Holiday Greeting Cards as well from the retailer this year, and you can grab three for $5.99. Amazon Gift Cards can be purchased with fast and convenient delivery options including Prime Free Same-Day delivery and Prime Now one- or two-hour delivery in select cities.

If you rather get a digital gift card, those can be sent immediately via email or text message, and can even be scheduled for delivery up to a year in advance. Amazon Gift Cards are also available at thousands of retail locations. You have probably seem them on a display at your local pharmacy.

Customers can easily redeem Amazon Gift Cards, reload their balance, or check the value of an Amazon Gift Card at Amazon.com. Redeeming a gift card is now even easier using the Amazon App on a mobile device: just tap the camera search button and scan the back of the card. Once redeemed, the gift card amount is stored in the customer’s account. To learn more about Amazon Gift Cards, please visit amazon.com/giftcards.