Earlier this month AT&T announced “Taylor Swift Now,” promising new content and behind-the-scenes moments for Swifties to stream, all curated by their favorite star. Starting today, in celebration of Taylor Swift’s birthday, fans can binge watch new and never-seen content on Taylor Swift NOW – but only from AT&T.

The entire “Taylor Swift NOW” experience was created exclusively for AT&T, in a partnership with Taylor Swift. The Video On Demand content is organized in 13 themed chapters, and showcases videos, concert performances, behind-the-scenes footage and more from the Taylor Swift archives.

AT&T video customers can catch Taylor Swift NOW on all our video platforms – DIRECTV NOW, DIRECTV (Channel 1113) and U-verse (Channel 1501). Taylor Swift NOW will also be available through those platforms’ apps for streaming on-the-go. Eligible AT&T wireless customers can stream the content data free in-app.

Taylor Swift NOW is hand-curated by Taylor and its themed chapters give fans a look at her career and life. In chapters like “That One Time…I Was Nostalgic” fans will hear about the people that have been there from the start of her career. Surprising her fans is something Taylor loves to do – whether it’s sending them gifts or showing up when they aren’t expecting her. Watch all the fun in the chapter, “That One Time…I Surprised My Fans.”

Taylor Swift NOW comes packed with loads of content, including original features with commentary from Taylor herself. New videos and special chapters will be regularly added to Taylor Swift NOW so fans should check back each week.

“Taylor Swift NOW puts unique content right in her fans’ hands whenever they want it,” said Brad Bentley, executive vice president, AT&T Entertainment Group. “This is exactly what we had in mind when we launched DIRECTV NOW – a video destination that’s TV your way. We’re excited to work with Taylor as we regularly add new and never-seen content to Taylor Swift NOW.”

Taylor Swift NOW is one of many pieces of our exclusive multi-year, multi-faceted deal with the 10-time Grammy winner.

Swift will headline the DIRECTV Super Saturday Night in Houston Feb. 4, the night before the Big Game. Portions of this concert will air on Taylor Swift NOW at a later date. Fans can enter to win concert tickets or limited Flyaway trips to Houston at ATTSwiftstakes.com until Dec. 31.