The world needs Oreo cookies, and the popular cookie company is ready to fulfill that need from doorstep to doorstep. This week Oreo announced a brand-new online gifting experience for consumers, featuring festive OREO tins filled with White Fudge Covered OREO cookies. The White Fudge option has always been a seasonal favorite with shoppers, and now you can send a holiday tin where they will be needed most (like straight to my desk).
OREO fans who visit gifts.oreo.com can actually send gifts without knowing the recipient’s address, using only their e-mail address or mobile phone number. Recipients can then “open” the gift online and confirm shipping details to send the OREO gift to the location of their choice.
This way you can send delicious cookies to anyone, and you don’t have to worry about shipping details, zip-codes or apartment numbers. They would make terrific “thank you” options, or if you know someone that needs a quick chocolate pick-me-up.
Each of the festive OREO tins filled with White Fudge Covered OREO cookies are priced at $19.99 and includes free shipping, while supplies last. To give the gift of OREO this holiday season, go to gifts.oreo.com.
The whole experience is part of a new eCommerce pilot program with Mondelēz International, which hopes to grow revenues to at least $1 billion by 2020. “OREO cookies have been part of people’s holiday shopping and snacking for generations. And a key part of our eCommerce strategy is to offer unique gifting opportunities for our fans while ensuring a seamless shopping experience from start to finish,” said Jennifer Hull, Global e-commerce Marketing Platforms Lead.
“Our goal is to become the leader in eCommerce snacking by providing the best product assortment, value and convenience for consumers,” said Neil Ackerman, Global Director, eCommerce. “We’re piloting a more flexible, agile supply chain model that will allow us to have a more direct interaction with shoppers during a time of year when they’re increasingly turning to online sources to research gift ideas and complete purchases.”
While this direct-to-consumer pilot is for a limited time in the U.S., Mondelēz International will use the insights and knowledge from gifts.oreo.com to launch more eCommerce programs in other markets around the world.