The CW’s DC crossover event was a huge win for the network
The CW’s major DC crossover-event was a big hit with viewers this week. The popular DC series “Supergirl,” “Arrow,” and “The Flash” all saw an uptick in ratings as each of the three shows began to intertwine their stories with one-another. “Supergirl” began the ‘Heroes vs. Villains’ event, which spanned across four-nights on the network. The CW had its most watched Monday night (with 2.37M) in nearly seven years, this according to preliminary fast-affiliate ratings from Nielsen Media Research. “Supergirl also had its most watched (3.5M) episode of the season, and it was The CW’s most watched telecast of any series thus far this season. The popular DC heroine matched its season premiere ratings in both adults 18-34 and adults 18-49. The show also came in as #2 in the 8-9pm hour in adults 18-34, and matched Fox in adults 18-49.
CW’s “The Flash” also raced to its most watched episode (4.09M) in almost two years, and had its highest rated episode of the season. This according to the same preliminary fast-affiliate ratings from Nielsen Media Research as we reported with “Supergirl”. The Crimson speeder drew a 1.2/5 in adults 18-34, its best rating in that demo since May of this year, and a 1.5/5 in adults 18-49, its best since last February. With the special-event, “The Flash” was up +3% in total viewers from last year’s crossover episode, +7% in adults 18-49, and matched its rating in adults 18-34. The series ranked #2 in the 8-9pm hour in adults 18-34, #3 (tie) in adults 18-49, and #1 in men 18-34 (1.4/7).
For the night, The CW’s Tuesday was up +37% in total viewers (2.576M), +60% in adults 18-34, and +29% in adults 18-49. It was The CW’s most watched Tuesday since overall since February of this year. These are terrific numbers for the CW, but more so for “The Flash” in general. The DC series is one of the most heavily time-shifted shows on broadcast television, and this season it’s averaging a +79% increase in adults 18-49 in Live + 7 Day delayed viewing over its Live + Same Day totals. That’s a +72% jump in adults 18-34, and a +69% gain in total viewers.
Not one to miss the mark, the 100th episode of “Arrow” offered the series’ most watched (3.52M) and highest-rated episode since last season’s crossover episode in December. The series more than doubled its rating in adults 18-34 from last week, +120% from its last original episode, and matching last season’s crossover rating. “Arrow” drew a 1.3/5 in adults 18-49, +86% from its last original episode and off only a tenth from the crossover last season. THe popular series tied for #1 in the hour in adults 18-34, and was #1 in men 18-34, and tied for #2 in men 18-49. This was The CW’s most watched Wednesday night (2.3M) since late January, and its highest rated Wednesday in adults 18-34 since February, and since May in adults 18-49.
This season, ARROW is averaging gains of +77% in adults 18-49, +69% in adults 18-34, and +61% in total viewers in Live + 7 Day delayed viewing over its Live + Same Day totals alone.