Amazon Echo and Alexa were a huge hit over the holidays
As you can imagine, the past few days have quite busy over at Amazon.com. The company disclosed a few sales numbers this week, reflecting back on one of the retailer’s best-ever holiday shopping weekends.
This year Amazon had a lot of merch to push, not including the usual third-parties items. Like previous years Amazon was still selling the Fire and Fire TV devices, and the Kindle series is still going strong, but this year Amazon was also debuting a wide-array of new Amazon Echo products.
The top-selling products across all categories on Amazon were the Echo Dot, the Fire TV Stick with Alexa Voice Remote, the Fire Tablet, and the Amazon Echo. Amazon stated that millions of Echo Dot devices have sold since launch, and sales of the Amazon Echo family of devices were up more than 7x over last year’s Cyber Monday. Also up over last year were sales of Amazon Fire TV devices, which saw an increase over 2.5x this Cyber Monday. Amazon stated that the Amazon Fire TV line, “continues to be the #1 streaming media player family in the U.S. across all retailers.” That’s a pretty big sales pitch, since the devices have to battle Apple TV, Google Chromecast and Roku devices in a very crowded market.
Amazon’s record-breaking Cyber Monday also saw Amazon device sales up more than 2x over last year, with millions of devices sold in a single weekend. Echo Dot, Amazon Fire TV Stick with Alexa Voice Remote, Fire tablet, and Amazon Echo were not only the best-selling Amazon devices, but they were the best-selling products from any manufacturer, in any category, across all of Amazon.
Amazon’s Fire Tablets sales were up 2x compared to last Cyber Monday, and the Fire Kids Edition had its best holiday shopping weekend ever.
“Customers purchased millions of Amazon’s Alexa-enabled devices this holiday weekend—the all-new Echo Dot, the best-selling 7” Fire tablet, and the new Fire TV Stick with Alexa Voice Remote are all available for under $50 and all powered by Alexa,” said Dave Limp, Senior Vice President, Amazon Devices & Services. “It’s never been easier to have Alexa in any or every room, and we’re excited for millions of new customers to discover Alexa this holiday season.”
Amazon had a few extra holiday facts to share. Amazon explained that Alexa helped customers prep and cook for their Thanksgiving gatherings, with customers asking Alexa to set nearly 2x as many timers on Thanksgiving Day as the day before. Customers also asked Alexa nearly 3x as many questions about cooking during Thanksgiving week compared to the week prior.
Customers listened to 40% more Amazon Music on Alexa devices than any other device on Thanksgiving according to the company. The top playlist on Alexa devices for Thanksgiving was “Thanksgiving with the Family;” the following day, “Christmas Classics” became the #1 playlist.
Prime Video’s hit new show “The Grand Tour” was the most streamed title on Thanksgiving Day, followed by “Goliath.” The most popular holiday titles viewed on Amazon Video on Thanksgiving Day include “Christmas Vacation” and “Charlie Brown Christmas.”