AT&T to launch new DirecTV Now this month
AT&T will start offering three new video streaming services this month, called DIRECTV NOW, FreeVIEW and Fullscreen. The company stated that almost 20 million U.S. households have either dropped cable, or are considering it, and AT&T wants to give those cord-cutters a new option for streaming shows.
“We’re extending our entertainment portfolio for those who value premium content but also want more TV freedom suited for their lifestyle, whether watching at home or on their mobile devices. This is TV your way,” said John Stankey, CEO, AT&T Entertainment Group.
“Our new customer-centric offers show that mobility and entertainment are better together,” added Stankey.
After signing up online for DIRECTV NOW or Fullscreen, customers will quickly have the power to stream content over a U.S. internet connection on a variety of devices. No set-top-boxes, satellite dishes, annual contracts or credit checks required.
It gets even better if you are an AT&T Mobility customer, DIRECTV will pick up the tab for data. Data Free TV means you won’t use your AT&T mobile data for watching DIRECTV NOW or FreeVIEW in the App. Fullscreen will also cover your data for streaming in the Fullscreen App on the AT&T mobile network.
DIRECTV NOW will start on November 30, giving you live sports, on demand, premium channels, popular shows, and hit movies right to your tablet, smartphone or TV. You can test out the experience for free for 7 days when you sign up at directvnow.com and download the app from the Apple App Store or Google Play.
To celebrate the launch of DIRECTV NOW, AT&T is offering the “Go Big” package with more than 100 channels for just $35 per month. This is a limited time offer. Customers who sign up for this offer will continue to enjoy this special price for as long as you keep the package, subject only, “to future reasonable programming price increases applicable to all packages,” according to the company.
DIRECTV NOW programming packages are seeded from our existing satellite TV service, putting popular channels together for a great entertainment value:
Live a Little – $35 / month (60+ channels)
Just Right – $50 / month (80+ channels)
Go Big – $60 / month (100+ channels)
Gotta Have it – $70 / month (120+ channels)
Fans of HBO and Cinemax can add these channels for just $5 each per month in addition to your base programming package.
DIRECTV NOW will be available at launch through Amazon Fire TV and Fire TV Stick, available on Amazon.com. You can also use the service on Android mobile devices and tablets, iPhone, iPad and Apple TV, Chromecast (Android at launch; iOS in 2017), Google Cast-enabled LeEco ecotvs and VIZIO SmartCast Displays, Internet Explorer, Chrome and Safari web browsers.
In 2017, AT&T will add more devices to the lineup including Roku streaming players and Roku TV models, Amazon Fire tablets, and Smart TVs from Samsung and other leading brands.
Customers can get an Apple TV included with 3 months pre-paid of any DIRECTV NOW package. Apple TV features high-performance hardware and an intuitive and fun user interface using voice and the Siri Remote. For details, visit directvnow.com/appletv.
Fullscreen SVOD launched earlier this year and is $5.99 per month. The service brings you more than 1,500 hours of ad-free premium scripted and unscripted original series, TV shows and films licensed from studio partners. You’ll also get exclusive content from online creators. Fullscreen Media has nearly doubled its programming since launch – including more original series and acquired content announced earlier this month.
Now AT&T will introduce an exclusive offer for our Mobility customers. Enjoy Fullscreen at no charge for 1 year included with eligible new and existing wireless plans with messaging service. Starting Nov. 30, sign up for the offer at fullscreen.com/att and stream Fullscreen without using your data. You can get Fullscreen anytime, anywhere in the U.S. at fullscreen.com and via iPhone, iPad, select Android Phones, Chromecast and Apple TV.
FreeVIEW anyone enjoy unique and exclusive content free of charge. It’s a highly curated, always-fresh, ad-supported video service. It has a sampling of on-demand content from AUDIENCE Network, Otter Media properties and other channels on DIRECTV NOW.