WWE launches “The Bella Twins” YouTube Channel
Just a few days after it was announced that E! greenlit season 2 of “Total Bellas,” WWE has announced plans to launch a YouTube channel dedicated to the popular duo. The new YouTube channel, will focus on WWE’s Nikki and Brie Bella, offering daily fashion, travel, fitness, relationship and health content created by the twins themselves. The Bella Twins are two of the most popular WWE celebrities on social media with 23 million followers across Facebook, Twitter and Instagram.
“We are thrilled to offer our fans this unprecedented glimpse into our lives through daily videos, a look back at home videos and the opportunity to weigh in on major decisions in our lives,” said Nikki. “We know this will allow us to connect in a deeper and more meaningful way with our fans, and we are excited to work with WWE to bring this channel to life,” continued Brie.
“Nikki and Brie Bella are two of WWE’s biggest stars, and they have utilized their social presence to connect and engage with their fans around the world,” said Jayar Donlan, WWE Senior Vice President, Digital & Social Content. “The launch of their new YouTube channel will take this connection to the next level and allow them to entertain and share their lives in more ways than ever before.”
Nikki and Brie, who are today celebrating their 33rd birthday, have been with WWE since 2007 and currently star on two of E!’s most popular reality series, Total Divas and Total Bellas. Fans can look forward to VLOG posts from the girls’ everyday lives, including their relationships with WWE Superstars John Cena and Daniel Bryan, and follow Nikki Bella as she chronicles her life on the road. Brie Bella and her husband Daniel Bryan will also chronicle their preparation for the birth of their daughter, from picking out nursery colors to asking fans for suggestions for baby names.
In addition to the launch of “The Bella Twins,” WWE has a powerful presence on YouTube. With more than 12 billion video views in the last 12 months and more than 13 million subscribers, WWE is the No. 1 Sports channel on YouTube, ahead of the NBA, MLB, NFL, NHL, ESPN, NASCAR and FIFA.