Celebrity

Demi Lovato joins JBL as global brand ambassador

Demi Lovato fans will see a lot more of the popular artist through JBL marketing over the next year. Lovato joins a long list of actors, performers and artists that have partnered with the company to produce collections and marketing materials.

Adding to her resume, which already boasts of being a multi-platinum singer, songwriter and actress, Demi Lovato has been named a global brand ambassador for the Company’s JBL audio brand. Lovato will appear across several JBL marketing and social channels including JBL.com, and will participate in select events and experiential campaigns for JBL in the coming months.

“Demi Lovato’s fearless commitment to inspiring people around the world through her bold music and passion for social causes reflects the bold spirit of JBL and the brand’s reputation for remarkable sound, making this an ideal match,” said Ralph Santana, chief marketing officer of HARMAN. “We are thrilled to bring Demi’s creativity and talent to our growing roster of high-energy ambassadors and are excited to work with her on activations that surprise and delight her fans around the world.”

“I’m happy to join JBL’s group of ambassadors alongside an amazing group of athletes and artists, including my friends of DNCE,” said Lovato. “I look forward to collaborating with JBL as an ambassador to amplify great music in new and innovative ways.”

Lovato joins an impressive roster of global figures serving as HARMAN brand ambassadors, including American pop band DNCE; 2015-16 NBA Kia Most Valuable Player Stephen Curry; NBA All-Star and musician Damian Lillard; world-renowned musician, producer and humanitarian Quincy Jones; Indian composer and singer A.R. Rahman and soccer star Jerome Boateng, among others. JBL’s ambassador team reflects the brand’s continued emphasis on forging unique and integrated partnerships that reach deeply into culture via music, sports and entertainment.

Over the next few weeks more information on Lovato’s ad campaigns and marketing campaigns will be previewed and released through the company’s official website at JBL.com/demi