Marc Jacobs introduced the company’s Beauty Spring 2017 Campaign this week, featuring the new face of the brand, Kaia Gerber. Marc Jacobs released the first images of Gerber this week, who will be featured in the upcoming Spring campaign shot by David Sims. In the stunning images, Gerber was styled by Katie Grand, with makeup by Diane Kendal, hair by Guido Paolo and nails by Jin Soon Choi. The image above is one of many that will appear in print, and throughout outdoor and digital campaigns over the next few months.

Marc Jacobs talked about choosing and working with Gerber saying, “We’ve been really fortunate to have had incredible women represent Marc Jacobs beauty — from edie campbell to jessica lange — and are excited to add Kaia Gerber to that list. Shooting her for the beauty campaign was fantastic in every way – her beauty, her charm, her incredible personality, and her professional work ethic, proved the apple doesn’t fall far from the tree.”

A few of the products highlighted in the campaign are the new highliner matte gel eye-crayon eyeliner in whirl(pool), and the o!mega lash volumizing mascara in peacock. Both products are part of the new spring 2017 collection launching in January 2017. Also featured are the new le marc liquid lip crème in slow burn, which is part of the new spring 2017 collection launching in January 2017, but will be available on Cyber Monday through

Diane Kendal said, “Working with marc is always incredibly inspiring, his energy is contagious and this shoot for the new marc jacobs beauty spring 2017 collection was no different. Marc wanted to do a youthful bold graphic look to feature all the beautiful new eye colors in the collection. The combination of the vibrant mascara and highliner together was perfect for Kaia’s natural beauty and poise. I created a strong graphic shape with the highliner matte gel eye crayon eyeliner around her eyes and extended the lines out to give some drama to the look, then added the matching mascara to the top and bottom lashes. I chose to keep the rest of her face fresh and natural, playing out a look that is bold yet fun.”

the new spring beauty collection will be available at sephora worldwide, select marc jacobs stores, neiman marcus, bergdorf goodman, harrods, john lewis and