Lucy Hale joins Casetify as Creative Director
Pretty Little Liar fans need no introduction to Lucy Hale, the talented young actor has been a mainstay in the popular Freeform series since day-one. Now that the series has wrapped, the stars of the show are branching out and pursing more of their passions – and for Lucy Hale that means more time with music, design and tech.
Casetify announced this week that the company has brought on Lucy Hale as its newest Creative Director. Hale’s first order of business: designing a 34-piece tech collection that effortlessly draws on her personal aesthetic, while staying on the pulse of trends.
Not one to shy away from beliefs close to her heart, Hale’s partnership with Casetify stems from their mutual passion of celebrating individuality and empowering self-expression. This marks the first time Hale launched a collection where she was involved starting from the design process–from creating mood boards in the early stages to finalizing pieces.
“Most people don’t think twice about tech accessories, but really, they should be an extension of who you are and what you wear,” said Hale. “Choosing your phone case should be a part of picking your everyday wardrobe, like the way you decide what shoes to wear.”
“We are so happy to have Lucy as the new Creative Director,” said Wes Ng, CEO and Co-Founder of Casetify. “Right away, we shared the same vision to inspire self expression by designing products as expressive as the people who wear it.”
On the heels of the new iPhone 7 and Apple Watch Series 2 launch, Lucy Hale x Casetify covers all ends of the style spectrum. Adhering to Hale’s style motto, “delicate but daring”, the stunning capsule collection includes a diverse range that not only represents Hale but also offers a versatility factor for everyone.
Starting at $40, the capsule includes quotes such as ‘I like big brows and I cannot lie’, cheetah prints, as well as nods to every LA girl’s obsession with sushi and fries. Hale also illustrates her affinity for everything boho with poppy floral, cacti and amethyst options in the collection. Even her beloved pup Elvis makes an appearance in the set.
You can check out the new Casetify x Lucy Hale lineup on casetify.com/LucyHale, and the a large assortment of cases cases, Apple Watch bands, Macbook Sleeves and Clutches can be found on the Casetify storefront on Amazon.com.