Just in time (pun intended) for the holiday season, TOMS has announced a new set of watch bands for the Apple Watch. The new collection was inspired by founder Blake Mycoskie’s friendship bracelets, which bring awareness to “global light” poverty. According to the company, each TOMS for Apple Watch band purchased will provide one year of solar light to an individual in need via the company and its partners. About 1.2 billion people lack access to safe and reliable electricity, which negatively affects their income, health and well-being.
“We love the idea of incorporating giving into a product you use on a daily basis.” Mycoskie said, “With our new TOMS for Apple Watch band, we will not only help provide light, but we will be positively impacting education, economic opportunity, health and safety for so many people who desperately need it.”
TOMS for Apple Watch bands are available in two different styles and several colors. Pricing for bands range from $49 to $75 and are available at TOMS.com and TOMS retail stores across the United States. The two collections are the Utility Collection, and the Artisan Collection. The Utility line offers a classic look designed for travel and adventure, and features a premium, durable grosgrain fabric strap and genuine leather detailing. That design will be made available in five colors.
As for the Artisan Collection, this design was the one inspired by the company’s founder Blake Mycoskie’s collection of friendship bracelets. The strap features woven fabric and genuine leather backing. You can choose your favorite from the three colors that are available. All TOMS for Apple Watch bands feature a “GIVE TIME” etching and a gold “TOMS” emboss, as well as genuine leather and stainless steel details for a timeless finish.
Solar light has quite a few benefits, which is why TOMS has centered-in on the idea of providing it where needed. A few of the key aspects that TOMS points out in the awareness campaign is that Solar Light allowance for additional studying time after the sun goes down, and that families can save an average of 10% of their household income by using solar lights rather than paying for alternative light sources. In some areas Solar light improves respiratory health by eliminating the need to burn kerosene or paraffin within the home. In these homes, and many like them across the planet, Solar light also decreases the risk of fire and provides light for travel and necessary tasks. One terrific reason to go solar helps all of us, since Solar light reduces emissions of C02 gas across the planet.
TOMS has partnered with two Giving Partners, Solar Sister and Solar Aid, organizations that have a mission to provide solar powered light to those who need it most. These partnerships are formed to ensure that individuals have access to safe, reliable light sources so that one more child will have the time to study into the night, one more person will have the time to work after dark and earn extra income, and one more family will stay healthy and safe.