There are no shortages of activity trackers on the market today, but if you’re looking for a device that is more subtle than a large band across your wrist, the new IQ+ Move analog watch might be your perfect solution.

Timex introduced the new IQ+ Move earlier this week, and the new device will be ready to ship and pair with your smartphone this holiday season. The new analog watch will offer styles targeted towards both men and women, and all of the options are equipped with discreet activity tracking technology.

There will be three styles available, customers will be able to find them in the US at and more than 490 Best Buy stores. The full suite of styles is now available on; each style retails for $149. Setup is easy enough, the IQ+ Move uses Bluetooth to connect to your phone (iOS and Android compatible) and tracks steps, distance, calories burned, and sleep metrics. And, because it uses a traditional watch battery, there is no charging required. Users will be able to check their progress towards their goals through the app, or with a quick glance at the sub-dial on the watch face. The new device also offers sleep metrics, tracking periods of deep and light sleep, as well as time awake, sleep efficiency percentage and average length of sleep.

The IQ+ Move is equipped with a traditional watch battery, so there is no charging required, and there are interchangeable straps for customization options. The new watch is also 50 meters water resistant, and offers Timex’s signature INDIGLO night-light functionality.

With the holidays right around the corner, the new fitness tracker could be the perfect gift for anyone that has shied away from the traditional fitness bands. Everyone could benefit from wearing an activity tracker, it’s one of the easiest way to stay mindful of your lifestyle habits. On the outside the watches look like a traditional timepiece, so now there is no excuse for anyone not to take advantage of the health and sleep benefits that activity tracking has been offering to millions of users this past few years.