Twitter is cutting down Vine, the social-media platform used to share short-video loops. In a Medium post today, Twitter discussed the company’s plans to shut-down the service in stages, while still giving users access to the videos they have already created.
The app was launched back in 2013, and since them has been used by millions of people around the world. Twitter told users, “We are sharing the news that in the coming months we’ll be discontinuing the mobile app.”
The company added, “Nothing is happening to the apps, website or your Vines today. We value you, your Vines, and are going to do this the right way. You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website.”
Twitter will most likely start to unify its apps and creations to bolster numbers of the standard Twitter app moving forward. The company has been rumored to be speaking with other companies in hopes of selling off the brand, though no deals have been made at this time.
In the same statement the company thanked fans by saying, “To all the creators out there — thank you for taking a chance on this app back in the day. To the many team members over the years who made this what it was — thank you for your contributions. And of course, thank you to all of those who came to watch and laugh every day.”
More announcements are expected to be revealed over the coming months. Twitter closed the post by telling fans, “We’ll be sharing more details on this blog and our Twitter account, and will notify you through the app when we start to change things.”