Target is collaborating with Victoria Beckham for a collection that includes more than 200 items for women and kids. This is a new direction for Beckham, and the collection will offer the first live of childrenswear from her design studio. The Victoria Beckham line will offer easy-to-wear dresses, rompers and playful tops and bottoms for women, and corresponding styles for girls, toddler and baby.
In today’s announcement Beckham spoke about her new line saying, “I always describe VVB as the younger sister to the Ready–to–Wear. It’s a range that reflects what I think of as the more “playful” side of my own style.” The designer went on to say, “The collections within VVB are fun and full of character, but always stay true to the refined brand spirit. The line of women’s and childrenswear that I have created with Target perfectly encapsulates the spirit of VVB and features some of the earlier silhouettes that the category originally became known for.”
“From the outset of my brand, I have always designed clothes that I want to wear, and that’s exactly what I have done here, but this time there are also clothes that my daughter would love to wear, too!”
Victoria Beckham for Target ranges in price from $6-$70, with most items under $40, and will be offered in sizes XS-3X for women and NB-XL for girls, toddler and baby. The collection will be available April 9 through April 30, 2017, or while supplies last, at all Target stores and Target.com, with select pieces available for global shoppers via VictoriaBeckham.
As for branching out into childrenswear, the designer explained, “Designing for children is something I’ve wanted to do for a long time, so I was incredibly excited to be able to incorporate childrenswear into this collection.”
“When working on it, I really felt I could tell a story and have fun with it—and I think the clothes reflect just how much fun I had designing them! Being a mother has helped me understand what’s important when it comes to the category.”