Playboy has gone through a lot of changes over the past few years, and sine the publisher has dropped nudity from its pages, it has decided to join the app-store.
Playboy Enterprises officially announced that this week that the iconic magazine is available to subscribers in the iTunes App and Google Play stores. This will help the magazine increase distribution, and it seems like a logical choice for the magazine to make to become a millennial facing lifestyle brand.
“Since introducing a brand new vision for Playboy magazine earlier this year, we have expanded our distribution channels in many powerful ways, including higher visibility on an increased number of traditional and digital media platforms,” said David Israel, Chief Operating Officer/Chief Financial Officer of Playboy Enterprises. “Inclusion in the iTunes and Google Play stores is an important milestone for Playboy as we continue to explore opportunities to introduce our content to new audiences all over the world.”
Powered by the ZINIOpro platform, the digital version of Playboy is available to readers for $17.99 a year or for $5.99 an issue. For a limited time, digital readers who download the app during the month of October will receive complimentary access to six 2016 issues of Playboy, beginning with the Company’s redesigned March 2016 issue.
The October issue of Playboy magazine features the unstoppable actor and musician Sky Ferreira who graces two separate covers. She leads a group of eight unconventional men and women who aren’t afraid to break the rules in Playboy’s first-ever “Renegades” issue.
The new Playboy magazine app joins other mobile app offerings from Playboy, including Playboy NOW, a companion piece for devoted fans of the Playboy.com website, and Playboy Classic, which features articles, interviews, safe-for-work galleries, and jokes and cartoons from the Company’s archive. You can find more information on the magazine on both the Apple App Store on iTunes, and Google Play.