Presidential Debates soar 30% for Twitter’s livestream of Bloomberg Politics
Television, YouTube and Twitter all saw terrific increases from the first Presidential Debate this week, when compared to the first Presidential Debate held earlier this fall. Twitter confirmed today that the social-media platform’s livestream of Bloomberg Politics’ presidential debate broadcast on Sunday night reached 3.2 million unique viewers, which is an increase of 30% over the first presidential debate that peaked at 2.5 million unique viewers. If you’re looking for a technical definition, a unique viewer is defined as a person who watches the video 100% in view for at least three seconds.
The viewership count includes pre and post-debate insight and analysis led by Bloomberg Politics Managing Editors Mark Halperin and John Heilemann and Washington Bureau Chief Megan Murphy.
Sunday night’s livestream of the Bloomberg Politics broadcast, part of a partnership between Twitter and Bloomberg Media, had an average minute audience (AMA) of 369K viewers, up 7% from 344K AMA during the first presidential debate. 70% of Sunday night’s live viewers were under the age of 35.
The second presidential debate was the most Tweeted ever, with more than 17 million debate-related Tweets sent. These Tweets were seen more than 3.6 billion times worldwide on and off of Twitter. Sunday was also the most Tweeted day of the entire 2016 election, with nearly 30 million Tweets sent as audiences turned to Twitter for news, commentary and reactions to what’s happening now.
Ad inventory for all four debates has sold out, and Twitter’s livestream of the presidential debates is over-delivering on advertiser expectations. Twitter’s mid-roll ads in the pre and post-debate shows over-delivered on impression estimates by 377% with still one debate to go.