Netflix partners with posh theater chain iPic to bring originals to the big screen
iPic Entertainment and Netflix are partnering to release select original Netflix films at iPic Theaters, which is sure to amp up the competition in the sometimes struggling cineplex industry.
“Consumer choice is a pillar of our philosophy and the unparalleled level of comfort and hospitality offered at iPic made this a natural partnership,” said Ted Sarandos, Netflix chief content officer.
The partnership is set to launch on October 7th at 8 p.m. with the action-packed war thriller, The Siege of Jadotville starring Jamie Dornan (Fifty Shades of Grey, The Fall) and Guillaume Canet (Joyeux Noël, Love Me If You Dare) opening at iPic Theaters Los Angeles and will stream day and date on Netflix, everywhere the service is available.
The next film in the partnership follows quickly thereafter when the Netflix original film Mascots (image above) releases in iPic Theaters Thursday, October 13, with a special event at iPic Fulton Market at Seaport District NYC, the same day the film launches on the service.
Mascots, directed by Christopher Guest of famed film Best in Show, reunites the filmmaker with his celebrated cast of comediennes, including: Jane Lynch (Glee), Fred Willard (Anchorman, A Mighty Wind), Parker Posey (Dazed & Confused, Waiting For Guffman), Jennifer Coolidge (Legally Blonde, 2 Broke Girls), Bob Balaban (The Grand Budapest Hotel, For Your Consideration), and Ed Begley, Jr. (Arrested Development, Family Tree) among others.
“We are very excited to announce this significant game changer for consumers and fans, paving way for a new frontier in shared experience viewing of Netflix entertainment,” says Hamid Hashemi, President and CEO of iPic Entertainment.
As a brand, iPic Entertainment has always believed in pushing the envelope of moviegoing entertainment. The partnership enables Netflix enthusiasts to enjoy original content within the iPic brand experience, an enhancement and alternative to watching their favorite cast of characters at home.
iPic offers two seating options, Premium and Premium Plus, each with their own roster of features and perks. In Premium, guests can choose from regular and chaise lounge seats after picking up signature dishes or handcrafted cocktails from iPic’s in-theater dining concept, iPic Express.
Guests seated in iPic’s Premium Plus option have push-button access to a specially crafted “dining in the dark” menu by award-winning Chief Restaurant Officer Sherry Yard along with libations from Master Bartender/Advanced Sommelier Adam Seger.
iPic’s in-theater servers—dubbed “Ninjas” for their stealthy navigation into and out of the theater—provide movie-watchers with the ultimate discreet service as they enjoy culinary creations specifically designed to be eaten in the dark.
As a continuance to iPic’s reinvention of industry standards, Premium Plus seating at iPic now features the world’s first patented pod seats, cutting-edge constructions designed to create an intimate space for viewers without inhibiting or diluting sound. The patented reclining seating pods utilize revolutionary sound-absorbing technology to ensure guests get the full effect of iPic’s 4K digital soundscape during their movie while enjoying the intimacy and privacy of seclusion within the theater.
With over 1.6 million brand-loyal moviegoing members, iPic Theaters prides itself on gaining the support and attendance of socially engaged consumers proven to be the first adopters of new experiences. The company is best known for pioneering an affordable luxury approach to the moviegoing experience. iPic Entertainment currently owns and operates 15 theaters nationwide with 113 screens and counting.