Taylor Swift to headline DIRECTV Super Bowl 51 Super Saturday Night event
AT&T has signed an exclusive multi-year, multi-faceted deal featuring performances and content with 10-time Grammy award-winning singer, songwriter, musician and producer Taylor Swift. The new deal with with AT&T will have Taylor Swift headline DIRECTV Super Saturday Night in Houston, which is a large event schedule the night before the Big Game.
This is the 12th annual DIRECTV event leading up to the biggest sporting event of the year, and the 1st time Taylor Swift will perform during the festivities.
“We’re thrilled to reach a deal to bring Taylor and her unique talents to her fans and our customers in new and exclusive ways,” said John Stankey, CEO, AT&T Entertainment Group. “And we’ve thrilled attendees during the Big Game weekend for the last 11 years with A-list parties and the hottest performing music artists around, so 2017 will be our very best. We’re excited to get event tickets into the hands of Taylor’s fans and exclusive content from the event to our customers and celebrate the combination of one of the world’s biggest artists with one of the world’s biggest sporting events.”
Taylor Swift, the only woman in Grammy history to ever win Album of the Year twice, will provide fans with the ultimate experience Saturday, Feb. 4, at a custom made 64,000 square foot venue in Houston created especially for this event. Fans will have access to tickets through a series of exclusive AT&T promotions and campaigns.
Swift released her latest album back in 2014, called 1989, the album sold over 1.3 million albums in its debut week. Taylor is also the only artist in history to have three albums selling over one million copies in their first week of release (those are 2010’s Speak Now, 2012’s RED and 2014’s 1989). Taylor, a ten-time GRAMMY winner, is a singer, musician and songwriter, and not only the youngest winner in history, but the only female solo artist to win the music industry’s highest honor, the GRAMMY Award for Album of the Year twice.