Kate Hudson named ‘Fashion Targets Breast Cancer’ Ambassador

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This month the Council of Fashion Designers of America (CFDA) is partnering with the popular activewear brand Fabletics for Fashion Targets Breast Cancer (FTBC), naming Kate Hudson as the FTBC ambassador for October. As part of the partnership, Fabletics will be launching an FTBC-branded outfit on September 28th ( which is also National Women’s Health & Fitness Day). October is also Breast Cancer Awareness Month.

The 3-piece look will feature a tank, sports bra and capri, with proceeds benefitting FTBC. Fabletics will also host an FTBC event at all its locations that day with a percentage of sales donated to FTBC. Hudson follows an impressive list of previous FTBC Ambassadors including Naomi Campbell, Christy Turlington, and Karolina Kurkova among others.

Kate Hudson has a passion for motivating and supporting women to lead healthy and active lives, and being the face of FTBC allows her to further her passion. “I feel so honored to be an ambassador for Fashion Targets Breast Cancer. As a longtime supporter of the cause, I believe being given the opportunity to lend your voice and creativity to empower, support and spread awareness is a beautiful thing,” Kate Hudson said.

“We couldn’t be more excited to have Kate join the history and legacy of Fashion Targets Breast Cancer. It’s a meaningful cause to the CFDA and one that we work yearound to help fundraise for. With Fabletics’ focus on health and fitness, Kate is a perfect Ambassador to the cause and understands the importance of how fashion can support philanthropic endeavors,” said CFDA President and CEO Steven Kolb.

The Fashion Targets Breast Cancer (FTBC) name and symbol were created by Ralph Lauren and subsequently entrusted to the CFDA Foundation. In 2011, FTBC began working with The New York Community Trust to develop a focused grantmaking program covering the critical areas of breast cancer screening, treatment, and survival. It established the Fashion Targets Breast Cancer Fund, which is guided by an advisory committee of fashion industry representatives, experts in the content area, and Trust staff, to make grants to New York City organizations that assist women with breast cancer. Specifically, grants from the FTBC Fund help low-income, minority, and immigrant women, with screening, treatment, and support services to help them cope with their cancer.

The Council of Fashion Designers of America, Inc, (CFDA) is a not-for-profit trade association founded in 1962 with a membership of over 500 of America’s foremost womenswear, menswear, jewelry, and accessory designers. In addition to hosting the annual CFDA Fashion Awards, the organization owns the Fashion Calendar and stages New York Fashion Week: Men’s. It also offers programs which support professional development and scholarships, including the CFDA {Fashion Incubator}, the CFDA/Vogue Fashion Fund, the Geoffrey Beene Design Scholarship, the Liz Claiborne Design Scholarship Award, the Kenneth Cole Footwear + Accessory Innovation Award, and the CFDA/Teen Vogue Scholarship. Member support is provided through the Strategic Partnerships Group, a group of high-profile companies offering designers strategic opportunities. The CFDA Foundation, Inc. is a separate, not-for-profit organized to mobilize the membership to raise funds for charitable causes. Through the Foundation, the CFDA manages the worldwide Fashion Targets Breast Cancer initiative and raises funds for HIV/AIDS organizations, among others programs.

You can find the ‘Hope’ outfit pictured above, as well as the new fall-line of Fabletics outfits on the official site at fabletics.com.