Culture

DC Super Hero Girls and Fifth Harmony partner to empower young girls

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Warner Bros. Consumer Products DC Entertainment announced a new partnership with the popular groups Fifth Harmony this morning. The three gigantic brands will collaborate on the first-ever DC Super Hero Girls music video, showcasing the pop sensation’s new single, “That’s My Girl.” The video will feature Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumblebee, Poison Ivy and Katana, and the animated DC Super Hero Girls music video is available for viewing on the official DC Super Hero Girls YouTube channel. You can watch the animated video below.

“We all grew up with these strong female Super Heroes and it’s amazing to see how they have come together to show girls that anything is possible,” said the ladies of Fifth Harmony. “Our new single ‘That’s My Girl’ is the perfect anthem for DC Super Hero Girls and we are excited to team up with our new squad on this video to inspire young girls everywhere to feel powerful, strong and super.”

“That’s My Girl” is the newest single off Fifth Harmony’s recently released album 7/27, named after the day the group first form. The video for “That’s My Girl” can be watched on the official DC Super Hero Girls YouTube channel (shown below) and the song is available to download on all major music services.

“The members of Fifth Harmony are powerful role models for their millions of young fans and their anthem ‘That’s My Girl’ aligns perfectly with the DC Super Hero Girls mission to build character and promote confidence among young girls worldwide,” said Pam Lifford, President, Warner Bros. Consumer Products. “We are thrilled to collaborate with Fifth Harmony to celebrate our shared message of girl power.”

DC Super Hero Girls harnesses the power of the world’s most iconic female characters from DC, including Wonder Woman, Supergirl, and Batgirl, as they learn to hone their super powers in a high school setting. This all new universe offers young fans the chance to play, watch, read and be inspired to discover their full super power potential

If you are new to the DC Super Hero Girls, the series centers on the female Super Heroes and Super-Villains of the DC universe during their formative high school years. This is a time period prior to women discovering their full super power potential. Featuring a completely new artistic style and aesthetic, DC’s icons such as Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumblebee, Poison Ivy, Katana and many more, make their teenaged introduction. Each character has her own storyline that explores what teen life is like as a Super Hero, including discovering her unique abilities, nurturing her remarkable powers and mastering the fundamentals of being a hero.

DC Super Hero Girls encourages girls to discover their own super-heroic potential with new animated shorts, TV specials, and made-for-video movies; as well as a merchandise program across all categories, and more. Random House Children’s Books continue to expand on its portfolio of middle-grade novels, with author Lisa Yee; and DC continues to create original graphic novels, with writer Shea Fontana – both publishing programs bringing the DC Super Hero Girls universe to life in all-new stories that expand the world from what is featured in the animated content.