GoPro unveiled several new products and services this week, aimed to simplify the way its users capture, edit and share their terrific content. The company called the new direction an “end-to-end storytelling solution,” offering several new features and services for users.

GoPro’s founder and CEO, Nicholas Woodman, introduced a new line of HERO5 cameras, cloud-based software, and the drone Karma, to international press at the base of Squaw Valley, CA, near Lake Tahoe.

“With these new products, we’re delivering on our promise to make it easy to capture and share engaging stories,” said Woodman. “HERO5’s ability to auto-upload photos and videos to a GoPro Plus account dramatically simplifies mobile, on-the-go editing, sharing and enjoyment. This is a game-changing experience that we will continue to build upon.”

Woodman adds, “We’re stoked to launch Karma and show how much more it is than a drone. Karma packs Hollywood-caliber aerial, handheld and gear-mounted image stabilization into a backpack for $799. It’s so easy to use, a beginner can have fun straight away.”

It was announced that GoPro’s all-new HERO5 line of cameras can auto-upload photos and videos to GoPro Plus, a new cloud-based subscription service that will make it easier to access, edit and share GoPro content anytime, using a phone or computer. The new Hero5 Black will offer a 2-inch Touch Display, can capture video resolutions up to 4K at 30FPS and take 12MP Photos. There is also voice control with support for 7 Languages. Other features like being waterproof without a housing (up to to 33 Feet) and being compatible with Karma and pre-existing GoPro mounts, were also announced this week. The device also offers stereo audio recording, and it features wind noise reduction and video stabilization. The company stated that the HERO5 Black will be available October 2nd for an MSRP of $399.99 at authorized retailers like Amazon.com.

The HERO5 Session is a little cheaper at $299, also offering 4K at 30FPS but it takes pictures at 10MP. It offers the same cloud-support as the Black model, and the same waterproofing, voice-control and backwards compatibility with mounts.

The crowd seemed to really like the drone Karma, which offers a “fits-in-a-small-backpack design” and includes an image-stabilization grip that can be handheld or mounted to vehicles, gear and other devices. Karma features an out-of-the-box experience while offering a foldable design. The game-style controller features an integrated touch display, so you won’t need a separate phone or tablet to see what your drone sees.

The 3-axis camera stabilizer can be removed from the drone and attached to the included Karma Grip for capturing ultra-smooth handheld and gear-mounted footage.

The Karma will be available October 23rd in the following bundles:

Karma without a GoPro camera for $799.99 MSRP
Karma bundled with HERO5 Black for $1099.99 MSRP
Karma bundled with HERO5 Session for $999.99 MSRP (available in early 2017)

GoPro is also launching several new accessories later this year, including the Quik Key, a key-chain, micro-USB card reader that plugs into your phone to quickly transfer photos and videos from your GoPro. The company will also release REMO, a voice-activated remote that extends the voice control range of HERO5 cameras while providing one-button remote control.

You can find the GoPro storefront on Amazon.com to browse the company’s line of products. The new devices should be a welcome addition to the market for fans of drones and photography alike.