Apple introduces iWatch Series 2, with a Nike+ version and Hermes style options
The new Apple Watch Series 2 was introduced today in California. The Apple Watch Series 2 puts a strong emphasis on fitness and health, offering new capabilities and going water resistant for the first time.
The device also comes with a built-in GPS, that means users can now run without an iPhone to track their routes. The Apple Watch Series 2 also features a brighter display and a new dual-core processor. The watch will launch alongside watchOS 3, which has already gone through extensive testing. The Apple Watch Series 2 will be available in more than 25 countries beginning Friday, September 16.
“We’re thrilled with the response to Apple Watch and how it’s changed people’s lives. We are committed to fitness and health and think our customers will love the new capabilities of Apple Watch Series 2,” said Jeff Williams, Apple’s chief operating officer. “With a powerful new dual-core processor, water resistance 50 meters and built-in GPS, Apple Watch Series 2 is packed with features to help our customers live a healthy life.”
The Apple Watch Series 2 is rated water resistant 50 meters, so you can take it surfing or swimming. Apple stated that the company has developed all-new algorithms, after hundreds of hours of research, to create two new workout options, pool and open water. The Apple Watch Series 2 can count laps, track average lap pace and auto-detect stroke type to accurately measure active calorie burn.
The built-in GPS on the Apple Watch Series 2 can record distance, pace and speed for outdoor workouts. That means you won’t have to take an iPhone anymore on those nature walks in the morning. Users can begin an outdoor workout immediately as Apple Watch Series 2 uses Wi-Fi, GPS and locally stored satellite data to quickly identify their location. On completion of an outdoor workout, view a route map that shows variations in speed in the Activity app on iPhone. Whether running, going for a swim or walking between meetings, the Activity app on Apple Watch Series 2 counts all daily activity towards the Stand, Move and Exercise rings.
The new device offers a dual-core processor, and the S2 chip makes Apple Watch up to 50 percent faster than the first edition. In addition, a new GPU has been added, which delivers up to two-times-greater graphics performance. Apple Watch Series 2 also features a brighter display — coming in at 1,000 nits. The display is more than two times brighter.
Apple Watch Series 2 is available with all the new fitness and health capabilities in lightweight aluminum or stainless steel cases, paired with a wide variety of new band colors. The Apple Watch Edition is now available in ceramic as well.
Apple also introduced a special Nike+ Apple Watch at the event. “We know runners — and we know many are looking for a device that gives them an easy, fun way to start running,” said Trevor Edwards, president of the Nike Brand. “The market is full of complex, hard-to-read devices that focus on your data. This focuses on your life. It’s a powerful device with a simple solution — your perfect running partner.”
The Apple Watch Nike+, like all Apple Watch Series 2 models, features built-in GPS to track pace, distance and route, so users can run without an iPhone. With the brightest display Apple has ever made, metrics are easy to read, no matter the sun’s glare, and if users decide to take a post-run dip in the pool, Apple Watch Nike+ is water resistant 50 meters, for swimming.
The Nike Sport band is crafted from the same strong, flexible fluoroelastomer as the original Apple Watch Sport Band, but now it’s perforated for even better ventilation and sweat management. The Apple Watch Nike+ features two exclusive watch faces inspired by Nike’s iconic style that can be easily personalized with useful apps like Activity Rings, Heart Rate, Stopwatch and Weather, helping runners stay informed at a glance.
The special edition also takes advantage of the Nike+ Run Club app, deigned to be the perfect running partner. The app experience is seamlessly built into Apple Watch Nike+ and easily accessed right from the watch face, so users can get going with a quick tap. The Nike+ Run Club app offers daily motivation through smart run reminders, challenges from friends and even alerts informing when the weather is right to get outside. Training data, including pace, distance and heart rate are available at a glance, and through shared run summaries, the app promotes friendly competition, even allowing users to send fist bumps to each other right from the wrist.
Hermès will offer the new Apple Watch Hermès styles, which is an expanded assortment of bands that incorporate Hermès’ signature palette alongside a series of bold new colors.
“Ours is a partnership born of parallel thinking and mutual regard — we share similar preoccupations, ever evolving and refining our design,” said Jonathan Ive, Apple’s chief design officer.
“We are united by the same vision, the uncompromising pursuit of excellence and authenticity, and the creation of objects that remain as relevant and functional as they are beautiful. This is a new step of our attelage,” said Pierre-Alexis Dumas, Hermès’ executive vice president, in charge of artistic direction.
The Apple Watch Hermès collection includes a new style — the Double Buckle Cuff in Swift and Epsom calfskin leathers, inspired by an archetypal Hermès sandal design by Pierre Hardy, creative director of Hermès shoes and jewelry, elegantly framing the wrist in new colors including Rose Jaipur, Étoupe and Bleu Agate. The new Single Tour Deployment Buckle band is a reimagined take on a classic form, pairing the elemental simplicity of Hermès Barenia calfskin leather with the modernity of an Hermès hidden deployment buckle, which opens with a click of two side buttons. The classic Double Tour and Single Tour styles continue for fall in refreshed colors including Anemone.
Pricing & Availability
Apple Watch is available in two different case sizes, 38 mm and 42 mm. Apple Watch Series 1 will be available in gold, rose gold, silver or space gray aluminum cases paired with a Sport Band and starts at just $269 (US); Apple Watch Series 2 will be available in gold, rose gold, silver or space gray aluminum, or silver or space black stainless steel cases paired with a wide variety of bands starting at $369 (US); and the new ceramic Apple Watch Edition starts at $1249 (US) from Apple.com, Apple Stores and select Apple Authorized Resellers and carriers. For local availability, visit locate.apple.com. Apple Watch Nike+ starts at $369 (US) and Apple Watch Hermès starts at $1149 (US).