Fitbit finally announced the new line of fitness-trackers and wearables that the company will be releasing over the next few months. One of the most popular lines, the Fitbit Blaze, will get new software features that extended the device’s smartphone notifications, as well as add reminders to Move. There will also be a new clock faces that provides an even smarter, more motivating and more personalized fitness experience.
Fitbit also unveiled new, stylish designs, including a Special Edition Gold series plus other premium textures and finishes, for its top-selling Fitbit Alta and Fitbit Blaze devices, and accessory options from leading fashion brands PUBLIC SCHOOL, Simply Vera Vera Wang for Kohl’s and Tory Burch. The collections will be added to the growing lineup of products offered on sites like Amazon.com, which already promotes a wide array of devices and accessories for Fitbit.
Since the devices launched earlier this year, Alta and Blaze have risen to be top-selling products in their categories according to NPD Group. For the second quarter of 2016, Blaze was the #1 selling fitness watch in the U.S., while Alta was the #2 selling fitness tracker and wearable in the U.S., after Fitbit Charge HR 1. In addition, Alta and Blaze have achieved strong rankings and have a 4-star or better rating on Amazon in the U.S.
“Creating Fitbit products consumers love and find indispensable is as much about advancing the innovative features and performance of the product as it is about designing how well it fits into wardrobes, lifestyles and moods,” said Tim Rosa, VP of Global Marketing. “The latest software update to Blaze provides consumers with more motivating features, plus added personalization so they can stay connected with smart features that matter most to them. Combined with our new premium designs for both Alta and Blaze, we are continuing to build on the popularity of our products with more style choices and features that provide more usefulness than ever before so that consumers can wear them day and night.”
The Alta Special Edition Gold Series ($149.95) will feature a hand-polished shiny tracker available with a black or pink classic fitness band. Then, transform your tracker into statement jewelry with the new Alta Luxe Metal Bangle in shiny gold-plated stainless steel ($129.95). The Alta Luxe Metal Bangle in hand-polished silver stainless steel ($99.95) is also available to pair with your silver Alta tracker. The Blaze Special Edition Gold Series ($229.95) includes a premium gold satin-finished stainless steel frame with a slim pink tapered fitness band for those seeking a thinner profile.
As for the new models, Fitbit introduced two new fitness wristbands. the Fitbit Charge 2 and Fitbit Flex 2. Charge 2 and Flex 2 track your most important health and fitness stats, with new sleek looks and an experience that is even more engaging, motivating and personal to help you reach your goals. Both products are available globally today for presale, with retail availability starting this fall.
The Fitbit Charge 2 brings PurePulse heart rate tracking, and now features an enhanced exercise experience by offering new health and fitness tools. This includes the smart notifications you need most, and a new design with a larger display and interchangeable bands that easily let you go from a workout to a night out. The Fitbit Flex 2 is the first-ever swim-proof fitness wristband that features a removable tracker that transforms with classic bands, bangles or pendants, allowing you to effortlessly track all-day activity, exercise and sleep in a style that’s all your own.
“Over the past nine years it has been our ability to innovate on both design and utility, and our deep understanding of what consumers want that has made us the leading global wearables company1,” said James Park, co-founder and CEO of Fitbit. “Flex quickly became the best-selling tracker2 on the market as one of the first wearables to successfully merge fitness and fashion; we’ve revolutionized Flex 2 by making it swim-proof and adding more features in a design than is 30% smaller than the original. We broke new ground with Charge HR by making wrist-based heart rate accessible to millions of users around the world, and we’ve done it again with Charge 2, giving users a snapshot of their cardio fitness based on estimated VO2 Max.”
The new Charge HR, the most popular fitness wristband, adds a new, sleek look and an easy-to-read display that is four times larger than its predecessor. Charge 2 brings an experience that is more engaging, motivating and personal to help you reach your goals.
“Ever since my days as a competitive athlete, staying healthy and fit has always been a top priority, and I’ve built my life around those goals,” said Gabby Reece, athlete, model, mother, fitness leader and Fitbit ambassador. “Fitbit Charge 2 is unique in that it gives me the tools and guidance for both. I not only have continuous visibility into my heart rate which gives me real insight into my overall health including workouts – but Fitbit built on that even further with access to my cardio fitness level. This new feature provides an estimate of my VO2 Max, which is something I only had access to in a lab during my pro days. But it’s Charge 2’s guided breathing sessions that really resonate with me as one of the most important things I do to improve my health and manage stress.”
You can checkout more information on the Charge HR and other devices on the official site, now is a great time to save on older models on sites like Amazon. which will offer the new models later today.