Culture

Apple Music Festival returns to London in September

Apple confirmed the dates of the Apple Music Festival, which will return to London’s legendary Roundhouse this September for a 10th anniversary celebration of live music. The event will be curated exclusively by Apple Music for fans around the world.

The full lineup was announced today by Julie Adenuga, the London voice of Beats 1, an Apple Music radio station that celebrates the best new music every day. Apple Music lets fans get even closer to their favorite performers during the Apple Music Festival with exclusive playlists, artist news and backstage interviews throughout September. The 10 spectacular nights of live performances will be made available live and on-demand to Apple Music members in 100 countries on their iOS devices, Mac or PC devices, and on Apple TV or Android phones.

“Over the past decade, the Festival has brought the biggest and best artists from all over the world to London and into the homes of millions of music fans,” said Oliver Schusser, Apple’s vice president of International Content. “This year’s Apple Music Festival builds on that incredible legacy and we couldn’t be more excited to have another amazing lineup to celebrate our 10th birthday.”

Alicia Keys stated. “I love London and performing at the Roundhouse! I can’t wait to see you there. It’s going to be magic!” The band Bastille added, “We’re massively excited to play Apple Music Festival for many reasons, but mainly because it’ll be our first proper London show after the release of our new album, ‘Wild World.’” “The Roundhouse is such a beautiful venue and it’s in our hometown, so I can’t think of a better place to play a bunch of new songs for the first time.”

“I’m so excited to go back to London,” Britney Spears said in a statement. “I’m really looking forward to performing at the Apple Music Festival. It’s also their 10th birthday! It’s going to be a great party.”

Popular producer and DJ, Calvin Harris, added, “I’m very excited to be headlining at this year’s Apple Music Festival at the Roundhouse in London, and for everyone around the world to be able to watch it live on Apple Music.

London artists will of course be in attendance as well, including the legendary Elton John. The performer said, “I am so excited to be playing at the Roundhouse. I love London and can’t wait to share this fantastic experience at the Apple Music Festival with my fans.”

Apple Music Festival runs from September 18 to September 30. Fans based in the UK can apply to win tickets by entering prize draws on Apple Music, as well as through select media partners. Music lovers can keep up to date on the Apple Music Festival through the Apple App Store, and at applemusicfestival.com.

Tags : Apple