Madonna is hoping to further help the children of Malawi, and to do so, the popular performer has teamed up with Omaze to launch a global campaign to support her charity, Raising Malawi. The project hopes to build Malawi’s first pediatric surgery and intensive care unit. The 5-week campaign kicks off on August 16, 2016 – Madonna’s birthday – and will help create a “Rebel Heart” playroom in the pediatric facility. The campaign concludes on September 15, 2016, at which time a grand prize winner will be randomly selected to join Madonna in Miami.
“Being a Rebel Heart means fighting for what you believe in, with love,” said Madonna. “For my birthday, I’m asking all of my Rebel Hearts to join me in bringing health and happiness to the children of Malawi.”
The Rebel Heart playroom will provide a calm, joyful space for the children to play and learn, which will help improve both their physical and emotional health while seeking the care the need. In July, Madonna visited Malawi to review construction progress of the pediatric facility which will double the number of pediatric surgeries performed in a country where 50% of the population is under 15 years old.
“Madonna’s had such an extraordinary impact on the world,” said Matt Pohlson, Omaze co-founder and co-CEO. “We’re so excited to work with her and look forward to a successful Omaze campaign benefiting Raising Malawi. It’s an honor to partner with this incredible organization and support them as they change children’s lives through health, education and community programs.”
The campaign is a special way for fans to join Madonna as she gives back, and in doing so, fans can earn rewards, including exclusive signed memorabilia and merchandise for their donations. Through the Omaze platform (Omaze.com/Madonna), fans can donate as little as $10 for the once-in-a-lifetime chance to spend time with Madonna in Miami. Proceeds from the campaign will benefit the Rebel Heart playroom.
Raising Malawi was founded by Madonna in 2006. The program addresses the poverty and hardship endured by Malawi’s orphans and vulnerable children. Raising Malawi partners with local organizations to provide Malawian children and their caregivers with critical resources including medical care and education.