Comics are filled with tiny bubbles of text, it has been that way since the first issues hit the first newsstands all those decades ago. Now most of the popular series are available on digital platforms, and that allows new tech to make them easier to navigate and to read.

In 2015 Google Play introduced a new vertical scrolling experience for comics, now the company is releasing a new mechanic called “Bubble Text”.

Google introduced the tech at San Diego Comic-Con 2016, it’s called Bubble Zoom and it’s a new way to read digital comics on phones and tablets. According to the company, “It zooms into the speech bubbles of a comic book one-tap-at-a-time, making them super easy to read on your mobile device.”

Google added, “It’s much easier to read digital comics one-handed as Bubble Zoom automatically identifies and expands each speech bubble for readability. No more compromising the full-page experience or getting lost while panning around.”

Bubble Zoom will be available on the latest version of Google Play Books app for Android as a technical preview with all Marvel and DC collected volumes supported. Google is also celebrating this preview with a 50% off sale on select DC Comics and Marvel comics in the Google Play Store — just use the code SDCC2016 by July 24th, 2016.

Rolling out today, you can upgrade Play Books and provide feedback on supported comic volumes in the app as this exclusive experience is only the first step.

Google stated, “As we continue to teach our machines to read more comic book styles, our goal is to eventually bring Bubble Zoom to all the comics and manga ever made. ”