This week Amazon hosted the company’s second annual Prime Day, and it was one of the biggest days ever for Amazon – even bigger than last year. Earlier today Amazon announced customer orders surpassed Prime Day 2015 by more than 60% worldwide and more than 50% in the U.S.
Amazon itself did very well over the promotion, Amazon devices including Fire TV, Fire tablets, Kindle e-readers and Alexa-enabled devices, all reached record numbers over the 24-hour sales marathon.
“Prime itself is the best deal in the history of shopping, and Prime Day was created as a special benefit exclusively for our Prime members,” said Greg Greeley, Vice President, Amazon Prime. “We want to thank our tens of millions of members around the world for making this the biggest day in the history of Amazon. We hope you had as much fun as we did. After yesterday’s results, we’ll definitely be doing this again.”
According to Amazon’s numbers, Prime Day sold over 2.5x more Amazon Fire TV devices compared to Prime Day last year – Fire TV Stick was the best-selling Amazon device. Over two million toys and more than one million pairs of shoes were purchased by customers, and over 90,000 TVs were purchased on Prime Day 2016 alone.
Customers also bought hundreds of thousands of Kindle e-readers, and more people purchased items through the Amazon app in 2016 than in 2015. Overall Amazon devices were up over 3x compared to Prime Day last year, it was also the biggest day ever for Amazon Echo – up over 2.5x compared to previous record day. The most popular Amazon Dash Button brands purchased on Prime Day were Cascade, Charmin and Tide, so expect a lot of clean counters over the next few weeks.
As for some unusual callouts, members purchased over 215,000 Instant Pot 7-in-1 Multi-Functional Pressure Cookers, over 200,000 headphones, over 24,000 Double Hammocks by Vivere, over 23,000 iRobot Roomba 614 Vacuum Cleaning Robots, over 14,000 Lenovo laptops and on average customers ordered one Alexa-exclusive deal per second during Prime Day using their voice.
Prime members had exclusive access to deals on top rated TV series and blockbuster movies to rent or purchase and instantly stream on the Amazon Video app on TVs, mobile devices, Amazon Fire TV, Fire TV Stick, and Fire tablets, or online – the top three Prime Day deal titles purchased or rented were: Deadpool, Kung Fu Panda 3 and 13 Hours: The Secret Soldiers of Benghazi. Amazon also stated that customers saved over $1 million on Kindle Unlimited memberships on Prime Day and the Prime Day Lead-up Deal on July 5. The most selected Audible audiobook on Prime Day was A Game of Thrones: A Song of Ice and Fire, Book 1.
Tens of millions of Prime members around the world enjoy the many benefits of Prime. In the U.S., that includes unlimited Free Two-Day Shipping on more than 30 million items across all categories, unlimited Free Same-Day Delivery on more than a million items in 27 metro areas and one and two-hour delivery with Prime Now on tens of thousands of items available in more than 25 metro areas. In addition to fast, free shipping, members have access to unlimited streaming of tens of thousands of movies and TV episodes with Prime Video, more than one million songs and thousands of curated playlists and stations with Prime Music, early access to select Lightning Deals all year long, free secure unlimited photo storage with Prime Photos and one free pre-released book a month with Kindle First.