Disney Channel’s Adventures in Babysitting dominated its demo
Disney should be very excited about how well the premiere of Disney Channel’s “Adventures in Babysitting” ranked. The special hit the charts as the No. 1 cable TV telecast of 2016 to-date among kids and tweens, and the No. 1 cable TV movie of 2016 in Total Viewers.
The 100th Disney Channel Original Movie, “Adventures in Babysitting” is a re-imagined version of the 1980s film of the same name. It starred popular actresses and recording artists Sabrina Carpenter (“Girl Meets World”), Sofia Carson (“Descendants”), Nikki Hahn, Mallory James Mahoney, Max Gecowets, Jet Jurgensmeyer, Madison Horcher and Kevin Quinn (Disney Channel’s “BUNK’D”). “Adventures in Babysitting” was directed by John Schultz (“Judy Moody and the Not Bummer Summer,” “Like Mike”) and written by Tiffany Paulsen (“Nancy Drew”). The movie was executive-produced by Michelle Manning (“Teen Beach 2,” “The Breakfast Club”) and Chuck Minsky was the director of photography (“The Princess Diaries 2: Royal Engagement,” “Mother’s Day”).
With L+7 viewing data newly available, the original movie posted significant ratings increases of +55% among Kids 6-11 (1.9 million/8.2 rating), +54% among Kids 2-11 (2.4 million/6.0 rating), +44% among Tweens 9-14 (1.7 million/7.1 rating), +36% among Adults 18-49 (1.3 million) and +41% in Total Viewers (4.8 million), compared to L+SD data.
Disney Channel offered the movie one week prior to its linear television premiere across its Video-On-Demand and Disney Channel app, consistent with its strategy to provide programming whenever and wherever consumers want to view it. “Adventures in Babysitting” delivered an additional 3.1 million consumer engagements on Video-On-Demand and the Disney Channel app since June 17.
For its U.S. premiere and seven encores, “Adventures in Babysitting” reached 15 million Total Viewers including nearly seven million Kids 6-14.