It may have taken longer than anyone expected, but the major television networks are finally getting the idea that we like to stream video content on our devices, and we prefer it ASAP.
Staring tonight, Fox will begin live streaming on its digital platforms, offering viewers access to a simulcast of the network’s primetime entertainment programming via FOX.com and FOX NOW for iPhone, iPad, Android, Kindle Fire, Apple TV and Google Chromecast. With this beta launch, FOX will be the only broadcast network to offer pay TV customers in all 210 television markets nationwide a live stream of its primetime entertainment programming. Other companies like Adult Swim have been offering live-streaming for sometime now, but FOX will be the first of the big-four to offer the feature. FOX will simulcast entertainment programming seven nights a week, as well as Saturdays during late-night.
With more than 25 million downloads and support for all of the Top 10 pay-TV providers in the U.S., live streaming on FOX.com and FOX NOW will be available to more than 98% of pay TV subscribers, representing 96 million homes.
Live streaming will debut tonight, Monday, July 11 (8:00-10:00 PM ET live/PT tape-delayed), with the first live performance episode of the hit dance competition series SO YOU THINK YOU CAN DANCE: THE NEXT GENERATION.
Going forward, FOX will simulcast primetime entertainment programming every night, including WAYWARD PINES, broadcast’s No. 1 scripted series this summer; the hit cooking competition series MASTERCHEF; HOTEL HELL; HOME FREE; the FOX special TEEN CHOICE 2016 TM, airing Sunday, July 31 (8:00-10:00 PM ET live/PT tape-delayed); and all of FOX’s series in the upcoming 2016-17 season. Live sports programming on FOX will continue to be available for streaming via FOX Sports GO. FOX’s new live-streaming capability will enable FOX affiliates to dynamically insert local-market advertising and display station branding.
“From the start of the on-demand and over-the-top viewing revolution, FOX has been at the forefront of providing greater access to our buzz-defining shows, like EMPIRE, LUCIFER, SCREAM QUEENS and FAMILY GUY,” said Dana Walden and Gary Newman, Chairmen and CEOs of Fox Television Group. “Adding nationwide primetime live streams is just another great example of how the FOX Digital Consumer Group, under Brian Sullivan’s leadership, is innovating to give viewers the convenience and flexibility to watch our programming whenever and wherever they want.”