Rihanna’s Sledgehammer music video was shot with IMAX cameras, and it’s coming to theaters
Rihanna is stepping up her already incredible music-video game with an IMAX debut in theaters. In a joint announcement, Paramount Pictures and IMAX confirmed that the video for Rihanna’s new single “Sledgehammer,” written for director Justin Lin’s highly anticipated film “STAR TREK BEYOND,” will debut exclusively in IMAX theatres on Thursday, June 30. The single of “Sledgehammer” is available now for purchase, download and streaming on all DSP platforms.
“Sledgehammer” marks the first music video shot entirely with IMAX® cameras. Director Floria Sigismondi used the new ALEXA IMAX camera, the same camera that was used to film the key battle sequence in “CAPTAIN AMERICA: CIVIL WAR.” The ALEXA IMAX 65mm camera is a next-generation revolutionary 2D digital camera developed through a partnership between ARRI and IMAX for in the IMAX format. The “Sledgehammer” video is produced by Maavven.
Sigismondi stated, “I have been a fan of ‘STAR TREK’ since I was a little girl. I loved the idea that it explored new territory and the unknown. So being able to be the first director to shoot a music video entirely with IMAX cameras and use this revolutionary technology to explore a different type of new territory was a dream come true.”
Rihanna has sold 60 million albums and 215 million digital tracks worldwide, making her the top-selling digital artist of all time. She has released eight albums, achieved 14 number-one singles and won eight Grammy Awards. With more than 8.5 billion views and 21 Vevo certified videos, she is the most viewed female artist on Vevo/YouTube and is one of the biggest artists on Facebook with more than 81 million Likes. The latest trailer for Star Trek Beyond featured a preview of the song.
Rihanna is also PUMA’s global ambassador for Women’s Training and serves as the Creative Director of the brand. The first drop of the PUMA creeper collection sold out in three hours and continues to fly off the shelves with every release. In addition, she has successfully launched six fragrances, her limited capsule collection with Manolo Blahnik is in-stores now, and she has served as Contributing Creative Director and Punk & Poet brand ambassador for Stance since July 2015.
“STAR TREK BEYOND,” the highly anticipated next installment in the globally popular Star Trek franchise, created by Gene Roddenberry and reintroduced by J.J. Abrams in 2009, returns with director Justin Lin (“The Fast and the Furious” franchise) at the helm of this epic voyage of the U.S.S. Enterprise and her intrepid crew. In “Beyond,” the Enterprise crew explores the furthest reaches of uncharted space, where they encounter a mysterious new enemy who puts them and everything the Federation stands for to the test.
From Paramount Pictures and Skydance, “STAR TREK BEYOND” is a Bad Robot, Sneaky Shark, Perfect Storm Entertainment production. The film stars John Cho, Simon Pegg, Chris Pine, Zachary Quinto, Zoë Saldana, Karl Urban, Anton Yelchin and Idris Elba. Directed by Justin Lin, the third film in the franchise series is produced by J.J. Abrams, Roberto Orci, Lindsey Weber, and Justin Lin; and executive produced by Jeffrey Chernov, David Ellison, Dana Goldberg, and Tommy Harper. Based upon “Star Trek” created by Gene Roddenberry, the screenplay is written by Simon Pegg & Doug Jung.
“STAR TREK BEYOND” opens in theatres beginning July 22, 2016.