Earlier today Amazon announced Page Flip, a new Kindle navigation feature that aims to make it easier to explore books while always saving your place. With Page Flip, readers can easily flip back and forth between pages to reference different parts of the book while they read. Page Flip will be delivered as part of a free, over-the-air update starting today to Kindle E-readers, Fire tablets, and the free Kindle app for iOS and Android.

“Page Flip makes it easier than ever to refer back to pictures in a political memoir, flip back and forth between a map and your current page in an epic fantasy series, or find passages you’ve highlighted in an investing guide,” said Chuck Moore, Vice President, Kindle. “With Page Flip, we’ve taken inspiration from how people read print books and improved upon it.”

With the new features users can zoom out to get a bird’s eye view of the book and quickly find what they are looking for. At a glance, easily recognize specific pages as you jump around. Pictures, charts, your highlights, and the layout of each page are easy to see with Page Flip’s pixel-accurate thumbnails that automatically adjust as you change your font and margin settings.

You don’t even have to worry about losing your place. With Page Flip the feature automatically saves the page you’re reading in a book, pinning it to the side of your screen for easy navigation. Users can flip back and forth in a book, then instantly jump back to reading, all with a simple tap of the pinned page.

“As an author, I love knowing that my work is presented with fluid clarity, freeing my readers from the page shuffling that can cloud and spoil the narrative,” said Laura Hillenbrand, best-selling author of Unbroken. “With Page Flip, books become vastly more accessible, navigable, interactive, and enthralling. As a ravenous reader and scholar, I savor the ease with which Page Flip allows me to keep thumbnails of maps and diagrams, my notes and highlighted passages, and bookmarked pages before me as I read, so that all I wish to see is accessible with the tap of a finger and my focus never has to leave the storytelling.”

Other recent Kindle innovations include Audible Narration, which allows users to seamlessly switch between the Kindle and Audible versions of their books with Whispersync for Voice. The feature is available on Fire tablets, Alexa, and the free Kindle app for iOS and Android. Amazon also introduced an Enhanced Typesetting feature, including Bookerly the exclusive font designed for reading on digital screens. Kindle’s all-new typesetting engine delivers better text justification, kerning, drop caps, image positioning, and more to help customers read faster with less eyestrain.

Also introduced was Sharing, which allows readers to recommend a book to a friend or chat about a funny quote with the apps you use every day including Facebook Messenger and WhatsApp, as well as email, texting, and more. Even if they’ve never used Kindle before, your friends can instantly start reading a free preview of the book, right from their phone, tablet, or PC.

Kindle instant previews allow users to embed free Kindle book previews directly into a website or an app. You can learn more about Page Flip and other popular features on Amazon’s official site at amazon.com/pageflip.

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