Twitter announced a new feature called #Stickers today, further blending the platform’s integration with other popular social-media apps like Snapchat.
The new feature adds a photo-editing tool that allows people to choose from hundreds of accessories, emojis, and props and stick them anywhere on photos they upload to Twitter.
The company went on to expand the feature beyond just simple sticker editing, allowing any public Tweet containing a sticker to be easily searchable and discoverable. The company stated that this would allow users to simply tap on a sticker to bring up a new timeline of Tweets from all of the people around the world using that same sticker.
Like hashtags on Twitter, #Stickers make it easy for people to explore a topic they’re interested in, and join in on the public, global conversation. It will also be a highly sought-after brand-marketing device, with companies and events creating their own stickers that people can use and share across the globe.
“Millions of Tweets with photos are sent every day on Twitter, capturing the moments that the world is talking about,” said Leslie Berland, CMO at Twitter. “#Stickers give people a fun way to add their own unique style to their photos, and connect them with others around the world. By making stickers searchable like hashtags, we’re enabling the best of Twitter: making it easy for people to create conversations around events and experiences that are happening right now.”
When editing a photo, a library of stickers will be available across several categories, including Accessories, Animals, Food, Technology and Flags, among others. The Featured category will highlight Live Stickers tied to world events, holidays or other themes, making it easy for people to join in on timely conversations. #Stickers can be resized, rotated and placed anywhere on a photo. A timeline of Tweets using a specific sticker is easily accessible by tapping on that sticker within any photo on Twitter.
The feature is rolling out over the coming weeks on Twitter for iOS and Android. #Stickers will be viewable across Twitter.com and in syndication.