Adding to her already packed resume, popular health and wellness expert Jillian Michaels has been named Chief Wellness Officer of the performance water brand, AQUAhydrate. Already an investor in the brand, Michaels’s role as Chief Wellness Officer will be to spearhead the brand’s fitness and health efforts, a significant focus for AQUAhydrate. Along with AQUAhydrate CEO Hal Kravitz, the pair will set their sights on expanding distribution and connecting with wellness oriented consumers.
One of the more popular bottled-water brands, AQUAhydrate offers electrolytes and a higher pH level of 9+, helping the brand become a top-pick among athletes, active health-conscious consumers, and celebrities looking to get more from their water. The brand boasts entertainment powerhouses Mark Wahlberg and Sean “Diddy” Combs as investors and board members. This star-studded roster is rounded out with a number of pro athlete, team, and top Olympian endorsers.
“AQUAhydrate is a truly amazing water, and I’m thrilled to be a part of the company,” says Michaels. “I’ve seen firsthand the benefits of AQUAhydrate’s electrolytes and alkalinity and am excited to help spread the message to health and wellness consumers. Hydration is such a crucial part of wellness, and AQUAhydrate truly offers more than any other water brand.”
“We’re incredibly excited to have Jillian join the team,” says Kravitz. “Her involvement with AQUAhydrate truly proves the brand’s unparalleled benefits and gives us an icon in the health and wellness space. Together, we can bring AQUAhydrate to many new consumers.”
In a joint statement Wahlberg and Combs said, “Jillian is a significant addition to the team and we’re very fortunate to have her health and wellness experience as part of the company. She is an ideal fit for the brand, a great ambassador to our devoted supporters, and she will help to broaden our reach to new audiences.”
AQUAhydrate is seeing phenomenal growth in 2016. Having doubled its number of retail outlets in the past year, the brand has established itself as a major player in beverage and a leader in innovative functional waters. With ambitious marketing plans, Wahlberg, Combs, and Michaels will continue to leverage groundbreaking opportunities to develop awareness and affinity of the AQUAhydrate brand. The brand is available inn select stores and online at outlets like Amazon.com.