You might recognize the model leading the Stuart Weitzman Fall 2016 advertising campaign, she’s become quite popular over the last few years. Gigi Hadid will be the focus of Weitzman’s new Fall 2016 line, the company started previewing the new ad campaign this week, it will hit stores, online and billboards over the holiday season.

The new ads were shot by renowned fashion photographer Mario Testino for the 10th season, the black-and-white ads continue to embrace a distinctively minimalist aesthetic – this time with the dynamic addition of movement and a decidedly editorial approach.

Inspired by Gigi’s real-life workout regimen, the campaign captures her power, agility and gracefulness with vigorous energy. From boxing to jumping to athletic-inspired moves, the beauty of a strong, confident and independent woman unfolds with each kick and punch.

In the world of Stuart Weitzman, “sexy” means being comfortable and confident in your own skin, and the campaign captures this essence in an effortlessly chic way while clearly showcasing the new season’s essential silhouettes.

According to the company, the international advertising campaign will launch in the United States, Italy, France, England, Dubai, Germany, Spain and Asia. Outdoor advertising (billboards and kiosks) will run in Los Angeles, New York, Milan, Paris and Hong Kong. A behind-the-scenes video and additional creative content will be featured on and in Stuart Weitzman boutiques worldwide.

Stuart Weitzman Holdings, LLC is a company of Coach, Inc.