Since Warner Bros. Pictures’ new film “Suicide Squad” will be hitting theaters just after San Diego Comic Con, the event is the perfect soiree for the studio to host a major marketing push.
The event itself will be held from July 21st through the 24th, with the film hitting theaters on August 5, 2016. This year DC’s Super-Villains will invade SDCC with a major presence both on and off the main floor, including appearances by the film’s stars.
This year fans are invited to enter DC All Access’s (DCAA) “Suicide Squad” online Cosplay Contest, which will begin on Thursday, June 9, 2016. Fas with their best Squad-inspired look as Deadshot, the Joker, Harley Quinn, Colonel Rick Flag, Amanda Waller, Captain Boomerang, Diablo, Killer Croc, Enchantress, Slipknot or Katana can enter.
Eleven winners, selected by visitors to the site, will then receive an all-expenses-paid trip for four days and three nights to San Diego and passes to the Con, where they will take part in a range of Warner Bros.’ “Suicide Squad” activities throughout the weekend. Details are now on dccomics.com/squadup.
Every day of the Con, from 10 a.m. to 7 p.m., fans can have an immersive “Suicide Squad” experience when the studio transforms 6000 square feet of San Diego’s Hard Rock Hotel into the infamous Belle Reve penitentiary. Fans will know the location as the very place where the “worst of the worst” were incarcerated before forming the Suicide Squad.
In the location fans can take part in a live-action virtual reality experience, fighting alongside Squad members in a scene from the film. There will also be a “Suicide Squad” skull temp-tattoo event at Harley Quinn’s tattoo parlor, and fans can take photos in a re-creation of one of Belle Reve’s jail cells.
The “Suicide Squad” stars will also be attending, so be sure to catch Warner Bros. Pictures’ exclusive presentation in Hall H. The studio promises that additional details of that event will be announced as we get closer to the event. Fans will be able to connect with the cast directly at the DC booth, where stars of the film will meet fans and sign movie posters.The cast will also make a special ensemble appearance on Saturday, July 23, to tape “CONAN,” which will air that evening at 11 p.m. ET/PT on TBS.
The film was directed by David Ayer (“Fury,” “End of Watch”) and stars Oscar nominee Will Smith (“Ali,” “The Pursuit of Happyness”), Oscar winner Jared Leto (“Dallas Buyers Club”), Margot Robbie (“The Wolf of Wall Street,” “Focus”), Joel Kinnaman (Netflix’s “House of Cards”) and Oscar nominee Viola Davis (“The Help,” “Doubt”).
The studio teases the film stating, “It feels good to be bad… Assemble a team of the world’s most dangerous, incarcerated Super-Villains, provide them with the most powerful arsenal at the government’s disposal, and send them off on a mission to defeat an enigmatic, insuperable entity. U.S. intelligence officer Amanda Waller has determined only a secretly convened group of disparate, despicable individuals with next to nothing to lose will do.”
“However, once they realize they weren’t picked to succeed but chosen for their patent culpability when they inevitably fail, will the Suicide Squad resolve to die trying, or decide it’s every man for himself?”
Written and directed by Ayer based on the characters from DC, the film also stars Jai Courtney (“Insurgent”), Jay Hernandez (“Takers”), Adewale Akinnuoye-Agbaje (“Thor: The Dark World”), Ike Barinholtz (“Neighbors”), Scott Eastwood (“Fury”), Cara Delevingne (“Paper Towns”), Adam Beach (“Cowboys & Aliens”) and Karen Fukuhara in her feature film debut. It is produced by Charles Roven and Richard Suckle, with Zack Snyder, Deborah Snyder, Colin Wilson and Geoff Johns serving as executive producers.
Ayer’s behind-the-scenes creative team includes director of photography Roman Vasyanov (“Fury,” “End of Watch”), production designer Oliver Scholl (“Edge of Tomorrow”), editor John Gilroy (“Pacific Rim”), costume designer Kate Hawley (“The Hobbit” Trilogy) and Oscar-nominated visual effects supervisor Jerome Chen (“Stuart Little,” “Fury,” “The Amazing Spider-Man” films). The music is by Oscar-winning composer Steven Price (“Gravity”).
The film will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. The film opens worldwide in 3D, and in 2D, and in select IMAX 3D theaters beginning August 5, 2016.