Times they are a changin. Sprint has hired Paul Marcarelli, the guy who used to ask if you could hear me now with Verizon, as the their new spokesperson.
In a statement released today, the company claimed the Marcarelli recently switched to Sprint, and will talk about the, “improved network and to highlight the savings that Sprint offers.”
According to Sprint’s analysis of drive test data from Nielsen – covering the top 106 metropolitan markets in the U.S. – the date shows that Sprint’s reliability now beats T-Mobile’s and performs within 1% of AT&T and Verizon.
“I’ve watched with interest as each of the wireless carriers claims to be the most reliable or the fastest,” said Marcarelli. “But what I’ve found is…the ‘better’ that some other national carriers claim about reliability is really less than a 1% difference. Does anyone even really notice a difference of less than 1%? But when it comes to saving money…. Sprint is by far the best choice for consumers. You get a highly reliable network and save 50% off most of the rates other national wireless carriers charge. Now that is noticeable.”
Sprint advertising featuring Marcarelli made its debut tonight on ABC during Game 2 of the NBA Finals. The ads also will appear on cable and network stations nationwide and in print and digital channels. These will soon be followed with out-of-home and radio advertising.
“We’ve made tremendous advancements in our network during the past year and Sprint’s network reliability is now within 1% difference of Verizon,” said Marcelo Claure, Sprint president and CEO. “Within 1%. We don’t expect our customers would even notice such an insignificant difference. And Sprint will save customers who switch 50% on most national carrier rate plans. So Verizon customers can switch to Sprint, experience network reliability on par with Verizon and save money on their wireless service each month. Using Paul in our advertising demonstrates loud and clear that it’s a new day in wireless.”
Sprint is offering “50% off the price of most Verizon, AT&T and T-Mobile standard rate plans,” according to the company’s announcements. The company went on to say, “Customers who switch get 50% off most current rate plan prices, with savings until May 31, 2018. And, Sprint will pay switching fees up to $650 per line via an American Express Reward Card after online registration and phone turn-in.”