Culture

Key Lime Slime Twinkies are a thing, thanks to Ghostbusters

In the original “Ghostbusters” film back in 1984, Dr. Egon Spengler used a Twinkie metaphor to explain the elevated state of psychokinetic energy in the New York area. At the time, the level would create a Twinkie “thirty-five feet long, weighing approximately six hundred pounds,” but the new version releasing this week isn’t quite that gigantic.

As a tie-in to the newly rebooted franchise, Hostess Brands and Sony Pictures created a limited edition flavor and packaging that will hit store shelves starting today.

The Key Lime Slime Twinkies, available at grocery stores, will also come in single-serve Twinkies and multipack Twinkies and will feature the iconic “No Ghost” sign.

“It’s only natural for Hostess to participate in a partnership with Ghostbusters, given the Twinkie’s appearance in the original movie,” said Ellen Copaken, Senior Director of Marketing at Hostess Brands, LLC. “Just like Twinkies, Ghostbusters has a loyal fan base that has remained passionate for generations. We hope fans are just as excited as we are to help bring this incredible franchise to life.”

This isn’t the only food tie-in of course, the other food-brand to jump on the Ghostbusters train was Hi-C, which re-released it’s iconic Hi-C Ecto Cooler from the 1980s.

“Hi-C Ecto Cooler fueled a pop culture phenomenon that is well remembered and beloved by fans to this day,” said Charles Torrey, Vice President, Minute Maid/Hi-C Brands, Coca-Cola North America. “Sony Pictures was extremely enthusiastic about bringing it back for this special occasion, and the timing of the upcoming Ghostbusters film made this the exact right time.”

If you’re lucky enough to find it (which is improving impossible here in NYC) Hi-C Ecto Cooler is available in 10-packs of 6-ounce juice boxes and in 6- and 12-packs of 11.5-ounce aluminum cans.

The cans are specially printed using thermal ink that turns a shade of slime green when the product inside is cold. You know, when it’s too “cold to hold”.

Tags : Sony Pictures