Instagram confirmed a long-standing rumor today, the company will begin rolling out Instagram Business Profiles for users to add analytics, call to action buttons, and new advertising opportunities to their profiles.

The company talked about the new Instagram Business Profiles in an official announcement this afternoon stating, “With so many companies using Instagram, and many people on the platform interacting with them, there was a desire from our business community to do more.” The company added, “So we listened. And, after hundreds of interviews with businesses, three key needs became clear—stand out, get insights and find new customers.”

The social-media platform the new profiles will help businesses stand out on the app, while it will also allow the user to gain valuable insights on its use. The company described the new updates on the official blog, those descriptions are below:

Business profiles

Business profiles are a free feature for accounts wanting to be recognized as a business on Instagram. With a business profile, businesses can choose how they want their customers to get in touch with them: call, text or email with a tap of the contact button as well as get directions. Business profiles also unlock access to insights and the ability to promote.

Insights

Insights on Instagram give businesses actionable information about who their followers are and which posts resonate better than others—all from within the mobile app. By learning more about the behavior and demographics of your audience, you can create more relevant and timely content.

Promote

The ability to promote lets you turn well-performing posts into ads right within the app—helping you connect with even more customers. Simply pick a post you’ve already shared on Instagram and add a button encouraging people to take action. You can select a target audience or allow Instagram to suggest targeting for you. After that, your post will be promoted as an ad for any length of time you choose.

The company added, “With these new business tools on Instagram, the furniture store in San Francisco can receive emails from customers saving valuable time responding. The retailer in Austin can better understand its audience, tailor its content and refine its marketing strategy—even beyond digital. And the do-it-yourself craft shop in New York City can quickly fill a seat, move a product or get people into its store with ads on mobile.”

As for a launch date, the company was still a little vague on the matter. Business profiles, insights and the ability to promote will be rolling out in the US, Australia and New Zealand “in the coming months,” according to the company. The service will be available in all regions globally “by the end of the year.”